
Marketing communication strategy and words
Greater Detroit Area

Marketing communication strategy and words
Greater Detroit Area
Consultant to enterprises involved in technology, finance, real estate, health care, economic development, law, transportation, education, manufacturing, social services and arts/culture.
- Capabilities: Branding, marketing communications, media/blogger relations, speech texts, government relations support, grant applications and event management.
- Tactics: Online content, e-newsletters, social media posts, annual reports, white papers, case studies, professional journal articles, news media commentaries, marketing collateral, best-practices research, SEM-optimized copywriting, advertorials and direct mail.
Create engaging narratives, anticipate media focus, experience working with senior management, fast-turnaround responses to developing issues, journalism skills for presenting messages that are consistent, memorable and high-impact.
(Electrical/Electronic Manufacturing industry)
2008 — Present (1 year )
Strategic counsel, message development and copywriting for global optical instrument supplier founded in 1983.
Brochures, web content, news releases, catalogue copy, CRM emails, media/blogger relations, product launch support.
(Marketing and Advertising industry)
2007 — Present (2 years )
Project development and client support via multiple platforms for internal and external audiences in B2C and B2B industries.
Message development, project co-management and execution of web content, newsletters, trade publication articles, news releases and communication strategies for management consultants, OEM, property management firm, statewide medical association, nonprofit, others.
(Medical Devices industry)
2006 — Present (3 years )
Product launch communications and online content for assisted reproductive health item manufacturer/distributor approved by the U.S. Food and Drug Administration and Health Canada.
Article development for consumer publications.
(Outsourcing/Offshoring industry)
2005 — Present (4 years )
Rebranding and identity marketing via online content, monthly e-newsletter, media relations, white papers and other communications materials for China and UK marketing teams.
Promotion for international conferences in China.
Strategic communication plan for 10th anniversary.
(Public Relations and Communications industry)
2003 — Present (6 years )
Marketing strategy and communication support for agency and individual clients.
Articles, media relations, speeches, web content, publications, marketing collateral, PowerPoints, stakeholder letters.
(Privately Held; Marketing and Advertising industry)
2003 — Present (6 years )
Support for three major accounts includes strategic planning, positioning, message development, stakeholder relations, media materials and contacts, other internal and external communication tactics.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
2003 — 2007 (4 years )
Broad range of editorial and marketing services, including industry benchmarking, other research, web content, speechwriting, PowerPoints, media kits and other deliverables.
Projects included three statewide ballot proposal campaigns, centennial communications for nonprofit, investor and bank presentations for international acquisition, and dozens of articles, commentaries, white papers.
(Public Company; Newspapers industry)
1976 — 2003 (27 years )
Newsroom management, strategic planning, editing, staff development.
Conceived and edited section-front and page-one stories. Supervised Metro News desk and city government reporters. Developed graphic and illustration concepts / research.
B.A. , Journalism - political science dual major , 1967 — 1971
Member of SU Alumni Club of Michigan
PRSA Detroit, Well-Fed Commercial Writers e-network, Syracuse University Alumni Club of Michigan