Renée Barrett

Current

Business Development & Marketing Consultant at Awareness, Action, Accountability
Sponsorship Chair at Los Angeles Chapter of Legal Marketing Association

Past

Client Service Specialist at Kirkland & Ellis LLP
Quality Assurance Subcommittee Member at Legal Marketing Association
Client Relations Coordinator at Sheppard, Mullin, Richter & Hampton LLP

1 more...

Education

Loyola Marymount University
Aquinas
St. Mary's

Recommended

11 people have recommended Renée

Connections

500+ connections

Industry

Professional Training & Coaching

Websites

Renée Barrett’s Summary

Renée Barrett, aka AAARenée, is a professional services marketing and business development professional with over 11 years experience using technology and change management to advance the initiatives of two AM LAW 100 law firms, a not-for-profit organization, and her clients. An accomplished relationship builder with partners, general counsels, retired judges, corporate officers, decision makers, and support staff who embraces technology and strategic changes for optimal results. Well versed in the professional services culture, law firm operations, and global business environment. A diplomatic, client-oriented, and dedicated team player with a track record for raising visibility and increasing participation in business development related activities.

She appreciates that the practice of professional services is at its core a relationship driven business. As such, professionals constantly need to assess their key relationships, strategies, and profitability. Using awareness, action, and accountability she works with clients to advance their initiatives.

AAARenée is known as an advisor, coach, and trainer that instead of accepting “can’t” moves forward by asking “how?” When retained, she works tirelessly to boost her clients’ results. Her familiarity with the intricacies of professional services firms empowers her to make a powerful contribution.

Published
• Placing Bets on Online Social Networking: A Story of Social Capital Invested Wisely in LinkedIn - Article published in the ABA's Law Practice publication http://bit.ly/xpodW
• When the Web Went Social Business Became Personal - Essay contributed to The 100 Project - Connect!: Marketing in the Social Media Age http://bit.ly/fpEsY

Speaking:
• Online Social Networking: Tough But Smart Business Development Tool - PWNSC
• Social Networking Dynamics - LA Small Business MeetUp Group
• Social Media for Small Business - Gravity Summit
• Using Social Media to Drive Profits - ProVisors LA

Renée Barrett’s Specialties:

• Capable of managing multiple projects, aggressive timelines, and strict budgets
• Ability to identify, propose, and implement technology solutions to improve the marketing process
• Inspiring leader, trainer, and coach
• Innovative thinking (strategic & creative)
• Outstanding client interaction and presentation skills
• Tech savvy (thinks digital and acts analog)
• Excellent verbal and written communication skills
• Proven ability to work in a fast-paced environment

Renée Barrett’s Experience

Business Development & Marketing Consultant

Awareness, Action, Accountability

(Marketing and Advertising industry)

March 2007 — Present (2 years 5 months)

As the professional services industry continues to evolve and become more competitive, doing great work is no longer enough. Professionals that remain current with new technologies, products, best practices, and make a commitment to becoming lifelong learners will succeed. By increasing awareness, creating actionable steps, and providing accountability, I establish and articulate a clear vision for development processes that help students, associates, partners, firms, and organizations strengthen relationships, prioritize projects, and plot a course that will grow their businesses. I work with accountants, bankers, lawyers, & real estate professionals to focus their business development and marketing efforts in these areas:
• Benchmarking
• Branding
• Business Plans
• Change Management
• Client Relationship Management (CRM) – Contact Database Champion
• Ethical Compliance
• Event Management
• Individual Coaching
• Media Relations
• Professional Development
• Publicity Placement
• RFPs
• Sales
• Social Media
• Social Networking (on and off line)
• Speaking
• Strategic Planning
• Technology Solutions
• Web 2.0
• Writing

“If you don't know where you are going, any road will get you there.”
-Lewis Carroll
Sponsorship Chair

Los Angeles Chapter of Legal Marketing Association

(Non-Profit; Legal Services industry)

January 2006 — Present (3 years 7 months)

As a not-for-profit organization LMA-LA relies on the support of our sponsors to provide our members with top notch programming at a discounted rate. Our members represent Southern California's top law firm marketing talent from both small and big firms. We offer chapter, program, web, and customized sponsorship opportunities. Sponsorship with our chapter is a great way to promote your service or product to over 400 contacts in the industry.

Additional Information

Renée Barrett’s Websites:

Renée Barrett’s Groups:

Los Angeles Chapter of Legal Marketing Association, Sponsorship Chair 2006-Present, Legal Marketing Association, Quality Assurance Subcommittee Member 2005, Town Hall, Young Professionals Committee Member 2005, Hugh O’Brian Youth Leadership (HOBY), Delta Zeta, Sursum Corda, Junior League of Los Angeles (JLLA), Professional Women's Network of Southern California (PWNSC), Worldwide Management Consultants, & Your Success Network (YSN).