Renée Barrett

Current

Business Development & Marketing Consultantat Awareness, Action, Accountability (Self-employed)
Sponsorship Chair at Los Angeles Chapter of Legal Marketing Association

Past

Client Service Specialist at Kirkland & Ellis LLP
Quality Assurance Subcommittee Member at Legal Marketing Association
Client Relations Coordinator at Sheppard, Mullin, Richter & Hampton LLP

1 more...

Education

Loyola Marymount University
Aquinas
St. Mary's

Recommended

10 people have recommended Renée

Connections

500+ connections

Industry

Professional Training & Coaching

Websites

Renée Barrett’s Summary

Renée Barrett, aka AAARenée, possesses over 11 years legal marketing experience including a not-for-profit alternative dispute resolution organization and two AM LAW 100 global law firms. Her familiarity with the intricacies of professional services firms empowers her to make a powerful contribution.

She appreciates that the practice of professional services is at its core a relationship driven business. As such, professionals constantly need to assess their key relationships, strategies, and profitability. Using awareness, action, and accountability she works with you to advance each component of this fundamental equation.

AAARenée is known as an advisor, coach, and professional trainer that instead of accepting “can’t” moves forward by asking “how?” When retained, she works tirelessly to boost her clients’ business development and marketing efforts.

Published Article
Placing Bets on Online Social Networking: A Story of Social Capital Invested Wisely in LinkedIn - www.abanet.org/lpm/magazine/articles/v34/is1/pg43.shtml

Public Speaking
Online Social Networking: Tough But Smart Business Development Tool - Professional Women's Network of Southern California
Social Networking Dynamics - The Los Angeles Small Business Meetup Group

Renée Barrett’s Specialties:

• Accomplished relationship builder
• Creative strategic thinker
• Diplomactic
• Fiscally conservative & responsible
• Highly motivated team player
• Inspiring leader/coach
• Outstanding attention to detail
• Results oriented
• Technologically savvy
• Thorough understanding of law firm operations and legal culture

Proficient in Microsoft Office, WordPerfect, ACT, Outlook, Lotus Notes, InterAction, iManage, Law Port & LinkedIn.

Renée Barrett’s Experience

Business Development & Marketing Consultant
Awareness, Action, Accountability (Self-employed)

(Self-Employed; Myself Only; Marketing and Advertising industry)

March 2007 — Present (1 year 10 months)

As the professional services industry continues to evolve and become more competitive, doing great work is no longer enough. Accountants, bankers, lawyers, & real estate professionals need to focus their business development and marketing efforts now, more than ever. By increasing awareness, creating actionable steps, and providing accountability, I help students, associates, partners, firms, and organizations strengthen relationships, prioritize projects, and plot a course that will grow their business.

“If you don't know where you are going, any road will get you there.”
-Lewis Carroll

• Benchmarking
• Branding
• Business Plans
• Change Management
• Client Relationship Management (CRM) – Contact Database Champion
• Ethical Issues
• Event Management
• Individual Coaching
• Media Relations
• Professional Development
• Social Networking
• Speaking
• Strategic Planning
• Web Audits
• Writing
Sponsorship Chair

Los Angeles Chapter of Legal Marketing Association

(Non-Profit; Legal Services industry)

January 2006 — Present (3 years)

As a not-for-profit organization LMA-LA relies on the support of our sponsors to provide our members with top notch programming at a discounted rate. Our members represent Southern California's top law firm marketing talent from both small and big firms. We offer chapter, program, web, and customized sponsorship opportunities. Sponsorship with our chapter is a great way to promote your service or product to over 400 contacts in the industry.

Additional Information

Renée Barrett’s Websites:

Renée Barrett’s Groups:

Los Angeles Chapter of Legal Marketing Association, Sponsorship Chair 2006-Present, Legal Marketing Association, Quality Assurance Subcommittee Member 2005, Town Hall, Young Professionals Committee Member 2005, Hugh O’Brian Youth Leadership (HOBY), Delta Zeta, Sursum Corda, Junior League of Los Angeles (JLLA), Professional Women's Network of Southern California (PWNSC), Worldwide Management Consultants, & Your Success Network (YSN).