Mark Goldman

Mark Goldman

Marketing Innovation Strategist

Location
Greater Atlanta Area
Industry
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Mark Goldman know in common
  • Get introduced to Mark Goldman
  • Contact Mark Goldman directly

View Mark's full profile

Mark Goldman's Overview

Current
Past
  • Strategic Advisor at CMT Agency
  • P/T Chief Marketing Officer at Foot Solutions
  • Founder/Partner at The Gift Bag Company
  • Interim President/CEO at Housewarmers II LLC
  • President at Grey/Atlanta
  • President and Co-Founder at 360thinc
Education
Connections

500+ connections

Mark Goldman's Summary

Extensive experience in building, growing and managing start-up firms and high-performing integrated marketing programs for many of the most respected and highly-valued consumer and B-to-B brands such as: American Express, Campbell Soup, Cadillac/GM, Citi Group, The Seagram Company, Lever Brothers, Marriott, Intercontinental Hotels (Holiday Inn and Crowne Plaza), Days Inns, Arby’s, Applebee’s, Miller Brewing Company, Procter & Gamble, BellSouth, The Coca-Cola Company, The Home Depot, Georgia Pacific, UPS, RJR/Nabisco, Sun Oil Company, Viking Range Corporation, Longines Watch Company and Trans World Airlines.
Co-Founded an Atlanta-based advertising and marketing firm (360thinc). Sold this business to Grey Global Group (WPP) in 2002.

Specialties: Brand strategy & development, marketing innovation, digital/social media strategy, integrated marketing strategy, operations management, new business development, corporate governance and leadership. Accomplished at creating and executing innovative marketing solutions, managing strategic alliances and identifying marketplace and brand innovation opportunities to grow market share – in short, a big picture, creative thinker skilled at driving brand growth.

Companies he has worked with include Wells, Rich, Greene; Ogilvy/NY; Whittle Communications; Babbit & Reiman.

Mark Goldman's Experience

Chief Strategy Officer

Scout Marketing

Privately Held; 51-200 employees; Marketing and Advertising industry

February 2013Present (1 year 8 months) Atlanta

Managing Partner

GoldmanConsulting Group, LLC

Marketing and Advertising industry

January 2010Present (4 years 9 months)

Mark Goldman is Managing Partner of Goldman Consulting Group -- an Atlanta-based interim CMO consultancy for private equity groups and company owners to manage the marketing departments of start-up and mid-size companies. He was the President and CEO of Atlanta-based Housewarmers II, LLC - franchisor of a personal, direct-to-home delivery and greeting service. During his tenure, the company had 47 franchise territories - including 7 corporate-owned territories - operating in Texas, Oklahoma and North Carolina. More recently, he filled the CMO position for Viking Range corporation, the preeminent manufacturer of premium kitchen appliances. Currently, he serves as COO of Scout Marketing.

In 1994 Goldman co-founded an integrated marketing services firm called 360 (that earned the distinction of Inc Magazine's Top 200 fastest growing US companies in 1996). In 2002, he sold the 8 year-old agency to Grey Worldwide.

Goldman is a nationally recognized high-energy senior manager and distinguished marketing leader with extensive experience in building, growing and managing start-up firms and high-performing integrated marketing programs for many of the most respected and highly-valued consumer and B-to-B brands in the world such as; He has also worked with nationally franchised brands such as Days Inns, Holiday Inns, Arby's, US Franchise Systems (Microtel Inns and Suites/Hawthorn Extended Stay Suites) and Applebee's.

Public Company; 1001-5000 employees; Consumer Goods industry

January 2011February 2012 (1 year 2 months)

Strategic Partner

Ideas Define LLC

20102012 (2 years)

Brand innovation and multidisciplinary problem solving. The focus is on accelerating brand growth
by delivering and executing big, transformative ideas that re-­‐imagine and re-‐invent businesses, products, services and brands.

Strategic Marketing Advisor

Score Media

Privately Held; 11-50 employees; Marketing and Advertising industry

2010March 2011 (1 year)

Developed brand platform for its Score Mobile application.

Strategic Advisor

CMT Agency

Privately Held; 11-50 employees; Marketing and Advertising industry

October 2010December 2010 (3 months)

Face-to-face marketing

P/T Chief Marketing Officer

Foot Solutions

Privately Held; 51-200 employees; Retail industry

November 2008January 2010 (1 year 3 months)

Founder/Partner

The Gift Bag Company

January 2008September 2009 (1 year 9 months)

Interim President/CEO

Housewarmers II LLC

November 2007October 2008 (1 year)

Franchisor of a home delivery and greeting service.

President

Grey/Atlanta

Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry

20022007 (5 years)

This office was formed with the sale of the company I co-founded (360thinc) to Grey Global (WPP Group).

President and Co-Founder

360thinc

19942002 (8 years)

Mark Goldman's Organizations

  • The Atlanta Ballet

    Marketing Committee of the Advisory Board
    • April 2013 to Present
  • Park Pride

    Member Advisory Board and Chairman, Marketing Committee
    • January 2008 to January 2014
  • Metropolitan Atlanta Arts Fund

    Member, Advisory Board
    • January 2006 to January 2013
  • Atlanta Girls' School

    Board of Trustees
    • January 2009 to January 2012

Mark Goldman's Skills & Expertise

  1. New Business Development
  2. Integrated Marketing
  3. Operations Management
  4. Marketing Strategy
  5. Start-ups
  6. Brand Innovation
  7. Digital/Social Media Marketing
  8. Sales
  9. Marketing
  10. Advertising
  11. B2B
  12. Management
  13. Marketing Communications
  14. Brand Management
  15. Leadership
  16. Creative Direction
  17. Email Marketing
  18. Digital Marketing
  19. Social Media Marketing
  20. Entrepreneurship
  21. Social Media
  22. Business Development
  23. Brand Architecture
  24. Brand Development
  25. Market Research
  26. B2B Marketing
  27. Direct Marketing
  28. Strategy
  29. Public Relations
  30. Interactive Marketing
  31. Online Marketing
  32. Online Advertising
  33. Digital Strategy
  34. Strategic Partnerships
  35. Mobile Marketing
  36. Marketing Management

View All (36) Skills View Fewer Skills

Mark Goldman's Education

The George Washington University

BA, Economics, Business Administration

Mark Goldman's Additional Information

Interests:

Golf (playing and its history), collecting wine, theater.

Groups and Associations:

George Washington University, The Georgia Alliance for Children (Past Advisory Board), Duckhead Apparel Company (Past Board of Directors), Co-Chair of the annual Atlanta Best Cellars Charity Event for The TJ Martell Foundation

Honors and Awards:

> Effie Award for marketing excellence given by the American Marketing Association
> Regional Emmy nomination for excellence in TV programming – The Natural South
> Telly Award for outstanding cable programming – The Natural South
> Mayor’s Service Award for the creation of the City Volunteer Corp for New York City
> Hold a US Patent

Contact Mark for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Mark Goldman’s full profile to...

  • See who you and Mark Goldman know in common
  • Get introduced to Mark Goldman
  • Contact Mark Goldman directly

View Mark's full profile

Not the Mark Goldman you were looking for? View more »

Viewers of this profile also viewed...