
Senior Manager, Social Media at Seagate Technology
San Francisco Bay Area

Senior Manager, Social Media at Seagate Technology
San Francisco Bay Area
Web Leader and Strategist with over 12 years of hands on experience developing, designing, and managing corporate websites. Direct experience building web teams, making long-term/critical web technology decisions for tech companies. Interested in working with companies to help them understand their web audience, strategy for driving the right traffic, increasing their overall ROI on web initiatives, and helping them learn how to utilize the new media/C2C/social marketing landscape.
* Social Media Strategy development - (Facebook, MySpace, Twitter, and more...)
* External Blog Strategy development
* Web Analytics (Google, Hitbox, Omniture)
* Small to large-scale web project management
* SEO/PPC campaign managment
* Competitive site/technology/feature analysis
* Online brand-awareness
* IT infrastructure knowledge
* Web design/technology
* Web Team/Vendor Management
* Web release process/infrastructure
(Public Company; 10,001 or more employees; STX; Computer Hardware industry)
July 2007 — Present (2 years 5 months)
Responsible for the following:
* Manage Seagate's corporate external blogging strategy from executive level blogs on down.
* Acquire content from all Seagate sponsored events/shows - photography, interviews, quotes, etc. I either traveled myself or managed vendor resources to be on the ground getting content.
* Keep all social media platforms up to date, maintaining a consistent message and strategy for all sites - Facebook, MySpace, Twitter, Flickr, Digg, Del.icio.us, YouTube, and more
* Constantly researching the latest social media tools/technology to make sure Seagate is always using/utilizing the latest offerings for corporate social media initiatives, viral/guerrilla style marketing opportunities.
(Public Company; 10,001 or more employees; STX; Computer Hardware industry)
October 2007 — July 2008 (10 months)
Seagate.com/Maxtor.com
* Web Analytics maintenance/analysis
* PPC/SEO Project Management for online retail/branding
* Managed web production, execution, and resource allocation for entire web development team
* Managed relationships with vendors specializing in web creative, search, and development services.
(Online Media industry)
September 2005 — July 2008 (2 years 11 months)
Management
* Web Analytics
* SEO/PPC Implementation/Management
* Provided project roadmap based on competitive analysis, site analytics
* Managed all external vendor relationships
* Managed web team (full time & contractors)
* Made final decision on all technology used for all web properties
Implementation
* Front-End coding
* Design/layout/creative
Business Development
* Attended various actions sports trade shows, meeting with relevant brands and companies to strike up new relationships
* Instrumental in sustaining currently existing partnerships as they relate to technology
(Privately Held; 11-50 employees; Information Technology and Services industry)
November 2006 — October 2007 (1 year )
* Web Analytics
* Corporate Website(s)
* SEO, PPC
* Design
* Coding/Development
* Team Mgmt.
* Webmail Product (front-end/UI design/usability)
(Public Company; 51-200 employees; WSTM; Information Technology and Services industry)
February 2006 — November 2006 (10 months)
(Public Company; 51-200 employees; SHOP; Internet industry)
February 2005 — February 2006 (1 year 1 month)
(Information Technology and Services industry)
2005 — 2006 (1 year )
(Privately Held; 11-50 employees; Information Technology and Services industry)
January 2004 — February 2005 (1 year 2 months)
* Web Analytics
* SEO/PPC Management
* Creative Layout/Design
* Front-End coding
* Web Program/Project Management
* Web Technology Planning
(Public Company; 201-500 employees; ENTU; Information Technology and Services industry)
November 2000 — September 2003 (2 years 11 months)
(Public Company; 201-500 employees; PALM; Computer Hardware industry)
October 1998 — November 2000 (2 years 2 months)
(Public Company; Information Technology and Services industry)
1996 — 1998 (2 years )
(Public Company; 201-500 employees; DIMD; Computer Hardware industry)
March 1996 — October 1998 (2 years 8 months)
My family, indie films, music, technology, video games, art, photography, motocross, skateboarding