Jeffry Johnston

Current

• Marketing Associate at Fins, Furs, & Feathers, Inc.

Past

• Marketing Analyst at eCOST.com
• Affiliate Marketing Manager at iHERB.com
• Marketing Consultant - Freelance at Personnelconcepts.com

• Email Marketing Manager at Newegg.com
• Webmaster at Newegg.com
• Senior Customer Service Agent at Newegg.com
• Phone / Email Agent - Customer Service at Newegg.com
• Department Aide - Journalism, Citrus College at Clarion Newspaper, theclariononline.com

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Education

• Mount San Antonio College
• Citrus College

Recommended

6 people have recommended Jeffry

Connections

128 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Company

Jeffry Johnston’s Summary

Analytical, detail oriented Online Marketing & Communications professional with solid record of driving sales to new heights. A hands-on leader with expertise in branding, advertising, collateral/website development, affiliate programs, public relations, events, strategic planning, and agency/vendor management. Proven ability to collaborate with third-party clientele to design and deploy compelling campaigns that acquire customers and gain a competitive edge. Highly computer proficient with extensive experience in online and offline marketing to B2C market.

Jeffry Johnston’s Specialties:

Brand Management,Marketing Collateral Development,Market Research,Email Marketing,Affiliate Marketing,Search Engine Marketing,Web Development,Event Planning,Public Relations,Social Content and New Media Specialist

Jeffry Johnston’s Experience

• Marketing Associate

  Fins, Furs, & Feathers, Inc.

  (Privately Held; Retail industry)

  May 2007 — Present (2 years 3 months)

  Build market position for company brands (primarily MarineDepot.com and PetStore.com) by discovering and developing sponsorships, partnerships and strategic alliances. Define multi-channel marketing strategy. Channels include pay-per-click (PPC), email (transactional and marketing emails are done in-house), comparison shopping engines (CSE), print (magazine ads, catalogs, in-box advertising), events, etc. Other duties include copy writing, design, competitive analysis, usability and A/B testing, negotiation, prospecting, presentations, vendor management and more.

• Marketing Analyst

  eCOST.com

  (Public Company; 51-200 employees; PFSW; Retail industry)

  May 2006 — August 2006 (4 months)

  Responsible for the day-to-day management of eCOST.com’s advertising budget. Oversee online, email and affiliate marketing channels under the tutelage of the Director of Consumer Business. Identify key customer segments and tailor targeted email campaigns after in-depth analysis of customer data to effectively evaluate and maximize ROI.
  
  :: Responsible for the ongoing management and growth of existing marketing initiatives, as well as contributing to the acquisition and development of new business partners.
  :: In-house marketing expert that management relies upon for up-to-date, accurate assessments of the effectiveness of our online marketing spend. I interpret results, identify important trends and recommended appropriate marketing tactics.

• Affiliate Marketing Manager

  iHERB.com

  (Privately Held; 51-200 employees; Retail industry)

  January 2006 — April 2006 (4 months)

  Manage portfolio of online affiliates and develop new affiliate and partner relationships. Identify and negotiate cost-effective online marketing deals. Model program/campaign performance to establish acceptable costs. Analyze and optimize campaign/program performance through continuous testing and monitoring. Monitor competitive landscape. Manage and support affiliate and partner relationships with marketing advice, ad creative, analysis and reporting. Serve as primary relationship manager. Leverage the expertise and services provided by LinkShare to manage affiliate base, test offers and build links. Define best practices for SEM, conceptualize targeted banner campaigns and write ad copy.

• Marketing Consultant - Freelance

  Personnelconcepts.com

  (Privately Held; 51-200 employees; Business Supplies and Equipment industry)

  May 2005 — December 2005 (8 months)

  Recruited by Web Channel Business Manager as freelance marketing consultant for online and email-based campaigns. Conducted research of competitor websites and promotions. Wrote copy for website and marketing emails. Shared expert advice from industry research, marketing reports and personal experience to differentiate and develop brand identity for 20-year-old company. Offered insight on topics including friendly GUI, maintaining subscriber lists and marketing in internet message boards/forums.
  
  Offer insight on topics including friendly GUI, maintaining subscriber lists and marketing in internet message boards/forums. Assisted in redesign of home page and e-newsletter by means of critical review, while concurrently redeveloping brand image and writing copy to fit the parameters of the revamped website and marketing email.

• Email Marketing Manager

  Newegg.com

  (Privately Held; 1001-5000 employees; Retail industry)

  September 2005 — December 2005 (4 months)

  Reporting to the Director of Marketing, recruited to corporate headquarters to drive and execute online marketing initiatives via the deployment of e-mail communications to increase subscriber base and sales volume. Challenged to design a look and feel consistent with brand strategy and assure e-mail collateral followed production schedule. Identified key areas in partners’ product roadmaps to deliver optimal messaging and merchandising. Optimized registration and landing pages, tested to determine which tactics influenced campaign performance and coordinated campaigns across organization to support increasingly broad company goals. Conceptualized creative, wrote ad copy, implemented monthly e-mail communication strategies and developed revenue and performance projections.

• Webmaster

  Newegg.com

  (Privately Held; 1001-5000 employees; Retail industry)

  January 2004 — September 2005 (1 year 9 months)

  Oversaw day-to-day maintenance and operation of website with 4.5 million registered customers. Directed activities of other web staff including writers, designers and programmers. Responsible for scoping projects, communicating with idea originators and the development team, and managing projects from inception through completion. Lead in the analysis of organizational/partner needs and goals and the design and implementation of web pages and applications. Analyzed marketplace, demographical database, website analytics, customer polls/surveys and focus group results to develop brand identity and identify ways to increase traffic. Core responsibility was to ensure website is best practice compliant and e-business savvy, accessible & search engine friendly, logically structured, responsive, scalable and seamlessly integrated with customer data. Earned solid reputation for creativity, cost containment & professionalism.

• Senior Customer Service Agent

  Newegg.com

  (Privately Held; 1001-5000 employees; Retail industry)

  August 2003 — December 2003 (5 months)

  Respond to customer requests and questions regarding technical, large or complex service, products and accounts via telephone or email using Sales Order, Return Merchandise Authorization and Internet software. Resolve major problems with orders, delivery dates or service. Troubleshoot and resolve non-routine customer complaints. Monitor merchant ranking sites and contact dissatisfied shoppers to fix unresolved issues and mend relationships. Help direct the activities of Customer Service Reps to ensure customer satisfaction and company profitability. Aid in the development of policies and procedures. Help supervise and trains CSRs.

• Phone / Email Agent - Customer Service

  Newegg.com

  (Privately Held; 1001-5000 employees; Retail industry)

  August 2002 — March 2003 (8 months)

  Respond to customer requests and questions regarding service, products and account information via telephone or email using SO, RMA and Internet software. Analyze and rectify customer concerns using established procedures. Write all canned responses and automated emails the customer service department sends to clients.
  
  Named Newegg.com's "Best Customer Service Agent" in October and November of 2002.

• Department Aide - Journalism, Citrus College

  Clarion Newspaper, theclariononline.com

  (Educational Institution; 11-50 employees; Media Production industry)

  August 1998 — August 2002 (4 years 1 month)

  Appointed Editor-in-Chief of campus newspaper by an advisory committee comprised of three professional, working journalists and two Language Arts Department advisors. Lead a team of 40 editors, writers, photographers and artists in the development of a bi-weekly college rag and corresponding website. During my tenure, the Clarion won the general excellence award, which qualified the paper to win the Pacesetter, the two highest honors bestowed upon a community college newspaper by the JACC.
  
  Photo Technician (1/2001 - 7/2002)
  Editor-in-Chief (7/2000 - 12/2000)
  Correspondent / Page Designer (1/2000 - 6/2000)
  Arts & Entertainment Editor (7/1999 - 12/1999)
  Calendar Editor (1/1999 - 6/1999)
  Staff Writer / Page Designer (8/1998 - 12/1998)

Jeffry Johnston’s Education

• Mount San Antonio College

  Public Speaking, Sociology, Film 2004 — 2005

• Citrus College

  Journalism, English, History 1998 — 2002

  * Most Valuable Staff Member, Clarion In-House Award, Fall 2000
  * Most Indelible Impression, Clarion In-House Award, Fall 2000
  * Journalism Scholarship ($500), Foundation, Fall 2000
  * 2nd Place: Advertisement, JACC, Spring 2001
  * 2nd Place: Front Page Design (Tabloid), JACC, Spring 2001
  * HM: Info Graphic, JACC, Spring 2001
  * Art Carey Distinguished Scholarship ($250), JACC, Spring 2001
  * 2nd Place: Front Page Design (Tabloid), JACC, Fall 2001
  * 2nd Place: Advertisement, JACC, Fall 2001
  * HM: Critical Review, JACC, Fall 2001
  * 2nd Place: Headline Writing, JACC, Fall 2001
  * 1st Place: Headline Writing, Clarion In-House Award, Fall 2001
  * 3rd: Page Design, Clarion In-House Award, Fall 2001
  * HM: Critical Review, Clarion In-House Award, Fall 2001
  * HM: News Story, Clarion In-House Award, Fall 2001
  * HM: Front Page Design (Tabloid), JACC, Spring 2002
  * HM: Info Graphic JACC, Spring 2002

  Activities and Societies:

  Citrus College Clarion Newspaper, Citrus College Logos Magazine, Journalism Association of Community Colleges

Additional Information

Jeffry Johnston’s Websites:

• My Company
• My Company

Jeffry Johnston’s Groups:

•    Internet Retailer (IR) Top 500

Jeffry Johnston’s Honors:

* Dean's List, Citrus College, Fall 1998, Fall 1999 and Fall 2000
* Most Valuable Designer, Clarion In-House Award, Fall 1998, Fall 2000 and Fall 2001
* HM: Inside Page Design, Clarion In-House Award, Fall 1998
* 3rd: Opinion, Clarion In-House Award, Spring 1999
* 1st Place: On-the-spot Critical Review, JACC, Fall 1999
* 1st Place: Opinion, Clarion In-House Award, Fall 1999
* HM: Critical Review, Clarion In-House Award, Fall 1999
* HM: On-the-spot Front Page Design (Standard), JACC, Spring 2000
* 1st Place: News Story, Clarion In-House Award, Fall 2000
* 1st Place: Editorial, Clarion In-House Award, Fall 2000
* 1st Place: Critical Review, Clarion In-House Award, Fall 2000
* 1st Place: Headline Writing, Clarion In-House Award, Fall 2000
* 1st Place: Page Design, Clarion In-House Award, Fall 2000
* 3rd: Page Design, Clarion In-House Award, Fall 2000

Jeffry Johnston’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch