Amanda Wells

Current

• creative lead | web architecture | copywriting | project mgmt at Freelance (Self-employed)

Past

• Dev Mgr - Creative Services; Strategic Mktg & Crtv Dev, Copywriting; Creative Recruiting at Digital People
• Manager, Creative Services at Digital People
• Copywriting & Design, Marketing & Advertising, PR & Communications at The Creative Group

• Mktg Strategist/Acct Mgr at Brann/Euro RSCG
• Comm Spec/Graphic Des at Case Dunlap/Tic Toc
• Copywriter at Tracy-Locke

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Education

• The University of Texas at Austin

Recommended

2 people have recommended Amanda

Connections

70 connections

Industry

Marketing and Advertising

Websites

• Ad Gabber

Amanda Wells’s Summary

Contracting for advertising/marketing industry in the areas of copywriting, information architecture, design and account management.

Areas of Expertise: Web/Interactive, QSR, retail, beverage, catalog, radio, print, direct mail, PR, communications, telecommunications, promotional marketing, field marketing, point of purchase, packaging, collateral, B2B, B2C

Creative & Account Service: creative strategy & development, information architecture for web, copywriting/proofreading/editing, concept/design, art direction, account management, deadline schedule dev & maintenance, budget management, A/R, management of staff

Amanda Wells’s Specialties:

Effective development of marketing strategy and creative using many tools and sources to find and capture your audience.
Audience-focused creative and results-driven copywriting - designed and phrased to capture attention and produce results.

Amanda Wells’s Experience

• creative lead | web architecture | copywriting | project mgmt

  Freelance (Self-employed)

  (Self-Employed; Internet industry)

  January 2008 — Present (1 year 7 months)

  Contracting for advertising/marketing industry in the areas of creative direction, web architecture, copywriting, design and project & account management.
  Areas of Expertise: Web/Interactive, QSR, retail, beverage, catalog, print, out of home, broadcast, direct mail, PR, communications, promotional marketing, field marketing, point of purchase, packaging, collateral, B2B, B2C,
  Specifics: strategic planning, creative development, web architecture, concept/design/architecture/copy, model & photo selection, proofreading/editing, account, project and team management, A/R, budget management

• Dev Mgr - Creative Services; Strategic Mktg & Crtv Dev, Copywriting; Creative Recruiting

  Digital People

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  March 2005 — January 2008 (2 years 11 months)

  team management
  team mentoring, training, growth and development
  goal-setting
  results and bottom line-focused
  marketing strategy & plan development
  copywriting
  art direction

• Manager, Creative Services

  Digital People

  (Privately Held; 201-500 employees; Staffing and Recruiting industry)

  February 2005 — May 2006 (1 year 4 months)

  team management
  team mentoring, training, growth and development
  goal-setting
  results and bottom line-focused
  marketing strategy & plan development
  copywriting
  art direction

• Copywriting & Design, Marketing & Advertising, PR & Communications

  The Creative Group

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  February 2005 — February 2006 (1 year 1 month)

  Contract for advertising/marketing industry in the areas of copywriting, art direction, design and account management.
  Areas of Expertise: QSR, point of purchase, packaging, B2B, B2C, retail, strategy, creative development, catalog, radio, print, direct mail, PR, communications, headlines, romance copy, concept/design, layout, model & photo selection, proofreading/editing, deadline schedule maintenance, account management, management of staff

• Mktg Strategist/Acct Mgr

  Brann/Euro RSCG

  (Marketing and Advertising industry)

  2004 — 2005 (1 year)

  Account Management, Creative Development, Tradeshow Display Design, Direct Mail, Copywriting, Copyediting, Proofreading, Budget Maintenance, A/R, Management of Staff

• Comm Spec/Graphic Des

  Case Dunlap/Tic Toc

  (Marketing and Advertising industry)

  2001 — 2004 (3 years)

• Copywriter

  Tracy-Locke

  (Marketing and Advertising industry)

  1986 — 1992 (6 years)

Amanda Wells’s Education

• The University of Texas at Austin

  BS , Communication/Marketing , 1982 — 1986

Additional Information

Amanda Wells’s Websites:

• Ad Gabber

Amanda Wells’s Interests:

passionate about: creative. copywriting. strategy. interactive. integration. design. ROI. team management. helping others succeed. positive attitude. incessant energy. professional communication. efficiency. effectiveness. reliability. flexibility. the details. new ideas. the brainstorm. AND guitar hero.... sports - soccer; anything UT; Dallas Cowboys; Dallas Stars; advertising | marketing | creative | musicianish-type person playing guitar and piano

Amanda Wells’s Groups:

Dallas Ad League, DFW Interactive Marketing Association, DSVC - Dallas Society for Visual Communication, DFW American Marketing Association - Branding & Strategy

•    DFW Interactive Marketing Association

Amanda Wells’s Honors:

Dallas Ad League - ADDY Awards Chair 2010; ADDY Awards Co-Chair 2009; Volunteer Chair 2008; Volunteer of the Year Nominee 2008;

Amanda Wells’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch