Adam Zand

Current

Consultant, Analyst, Social Media Marketing Savant at Almost Ubiquitous

Past

Assistant Designer of "Hello My Name Is" badges at Networking and social media events
Account Manager at Topaz Partners
Public Relations at Piers Park Sailing Center

Account Executive at Schwartz Communications
Director of Development and Media Relations at Northeastern U's Center for the Study of Sport in Society
Marketing Consultant at FOX Sports

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3 more...

Education

Northeastern University - Graduate School of Business Administration
Northeastern University
Syracuse University

Dover Sherborn HS

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1 more...

Recommended

3 people have recommended Adam

Connections

172 connections

Industry

Marketing and Advertising

Websites

Adam Zand’s Summary

"Me Talk Pretty One Day"
- David Sedaris

Engage, Produce, Enjoy the Day
- Adam Zand's morning mantra

Note: On weekends replace "Produce" with "Relax"

Adam Zand’s Specialties:

Assistant, Department of Rose-Colored Glasses
Executive Bottle Washer
Up With People, Team Building

Adam Zand’s Experience

Consultant, Analyst, Social Media Marketing Savant

Almost Ubiquitous

(Marketing and Advertising industry)

June 2008 — Present (7 months)

Marketing is the ability to get people's attention, make them think and act.

Almost Ubiquitous will increase the visibility and validation of a brand in its market through a combination of strategic marketing, social media strategy, public relations positioning and good old American hard work.

Recent clients and collaborations have included: WBUR-Boston; Abraham & Harrison; M2L2 Communications; Modernista!; Louder Than Words; Stop Handgun Violence; Boston World Partnerships; and Social Media Club-Boston.
Assistant Designer of "Hello My Name Is" badges

Networking and social media events

(Educational Institution; 10,001 or more employees; Public Relations and Communications industry)

2007 — 2008 (1 year)

I'm pretty sure I entered this (especially the job title) late one evening after a few libations. Still, it's true - I love to network and connect people, organizations, causes, dots, etc.
Account Manager

Topaz Partners

(Privately Held; 11-50 employees; Public Relations and Communications industry)

September 2002 — June 2008 (5 years 10 months)

Public relations and social media facilitates an ongoing conversation. At Topaz, I made the connection with business strategy, efficient marketing mix and corporate growth.

Highlights:
• Launched blogs and drafted policies for Cymfony, VaultStreet, MapQuest, Balihoo and Topaz Partners. Led intensive social media workshops for Thomson Financial, Sagentia and Fairchild Semiconductor
• Placed cover articles in Fortune, 1to1, MEDIA, BtoB, Web Content Report, Planet Analog, Military & Aerospace Electronics and extensive coverage with The Wall Street Journal, Dow Jones VentureWire, Forbes, Adweek, CRM Buyer, Wall Street & Technology and Institutional Investor.

I have a passion for connecting people and organizations through strategic communication programs. I love to share best practices that develop staff, lead by example and work diligently. I pride myself in building enjoyable working relationships with colleagues, clients/customers, media, analysts and online influencers.
Public Relations

Piers Park Sailing Center

(Non-Profit; 11-50 employees; Recreational Facilities and Services industry)

February 2002 — September 2002 (8 months)

Developed and implemented public relations and marketing plan. Highlight media coverage was "Now, Fighting For Its Own Survival," by Christine MacDonald, The Boston Globe, Aug 18, 2002. This article resulted in additional funding for the Center and was partially responsible for getting me hired at Topaz Partners.
Account Executive

Schwartz Communications

(Privately Held; 201-500 employees; Public Relations and Communications industry)

July 2000 — October 2001 (1 year 4 months)

Placed articles for clients on page one of The Wall Street Journal, Washington Post and Web Techniques. Had 20 bylines authored by company founder accepted for Business 2.0. Pitched multiple placements in Internet World, Interactive Week, Computerworld, TechTarget, vertical publications and with online influencers. Clients included Progress Software, NetGenesis, NuSphere, SDL International and Transparent Language.

Check out www.schwartz-pr.com. This was amazing place to learn about the trials and triumphs of tech PR. I loved it until the day I was laid off.
Director of Development and Media Relations

Northeastern U's Center for the Study of Sport in Society

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

1993 — 2000 (7 years)

Media Relations
Extensive national and local media coverage with 800 mentions as yearly average through 1999, including page one of New York Times, USA Today, Boston Globe, ESPN.com and CNN/SI. Wrote articles for SchoolSports magazine and featured on a cable broadcast.

Marketing and Development
Provided financial support by developing sponsorships, grants and contracts yielding $3.4 million. Wrote and edited annual reports, newsletters, Web sites, marketing plans, releases and proposals.

Special Events
Coordinated campaigns with The White House, NCAA, Mayor of Boston, Reebok and Disney. Directed four banquets which raised over $1 million, increasing from previous year base of $92K.
Marketing Consultant

FOX Sports

(Public Company; Broadcast Media industry)

May 2000 — August 2000 (4 months)

Developed and implemeted marketing plan for interactive show, "GameFace."

Adam Zand’s Education

Northeastern University - Graduate School of Business Administration

MBA, 1998 — 2000
Northeastern University

M.S., Sport Management, 1993 — 1994
Syracuse University

B.S., Advertising, 1983 — 1987
Dover Sherborn HS

Fields of Study: Study? Oh, right, study

Activities and Societies:

F.A.C.E.D = Friday Afternoon Soccer Eating and Drinking

Additional Information

Adam Zand’s Websites:

Adam Zand’s Interests:

Talking about myself in the third person (a.k.a. Second Life, podcasting, blogging, Tweeting). I haven't visited in a long time, but my Second Life avatar: Bubba Scaggs. Say hi to him - he's probably lonely.

Adam Zand’s Groups:

Product Development Management Association (PDMA)
Social Media Club - Boston
Society for New Communications Research (SNCR)
American Marketing Association