Account Manager at Topaz Partners
Greater Boston Area
- Current
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- Account Manager at Topaz Partners
- Past
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- Assistant Designer of "Hello My Name Is" badges at Networking events
- Public Relations at Piers Park Sailing Center
- Account Executive at Schwartz Communications
- Director of Development and Media Relations at Northeastern U's Center for the Study of Sport in Society
- Marketing Consultant at FOX Sports
- Education
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- Northeastern University - Graduate School of Business Administration
- Northeastern University
- Syracuse University
- Dover Sherborn HS?
- Recommended
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3 people have recommended Adam - Connections
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89
connections
- Industry
- Public Relations and Communications
- Websites
Adam Zand’s Summary
"Me Talk Pretty One Day"
- David Sedaris
Adam Zand’s Specialties:
Assistant, Department of Rose-Colored Glasses
Adam Zand’s Experience
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Account Manager
Topaz Partners
(Privately Held; 11-50 employees; Public Relations and Communications industry)
September 2002 — Present (5 years 9 months)
I look at public relations and social media in a pretty simple way - it's faciliating an ongoing conversation.
I have a passion for connecting people and organizations through strategic communication programs. With over 15 years of media relations and business development experience, the highlight of a day is seeing great media coverage that a member of my team or I pitched. I love to share best practices that develop staff, lead by example and work diligently. I pride myself in building enjoyable working relationships with colleagues, clients (and their customers), mainstream media contacts and online influencers. I actively develop strategies for connecting companies and brands to their stakeholders. I have excellent writing skills to author expansive analysis or condense to key messages.
You can find a good overview of Topaz Partners at www.topazpartners.com. Additionally, lots of "fresh" content is available on our corporate blog and podcast at topazpartners.blogspot.com. -
Assistant Designer of "Hello My Name Is" badges
Networking events
(Public Relations and Communications industry)
2007 — 2008 (1 year)
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Public Relations
Piers Park Sailing Center
(Non-Profit; 11-50 employees; Recreational Facilities and Services industry)
February 2002 — September 2002 (8 months)
Developed and implemented public relations and marketing plan. Highlight media coverage was "Now, Fighting For Its Own Survival," by Christine MacDonald, The Boston Globe, Aug 18, 2002. This article resulted in additional funding for the Center and was partially responsible for getting me hired at Topaz Partners.
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Account Executive
Schwartz Communications
(Privately Held; 201-500 employees; Public Relations and Communications industry)
July 2000 — October 2001 (1 year 4 months)
Placed articles for clients on page one of The Wall Street Journal, Washington Post and Web Techniques. Had 20 bylines authored by company founder accepted for Business 2.0. Pitched multiple placements in Internet World, Interactive Week, Computerworld, TechTarget, vertical publications and with online influencers. Clients included Progress Software, NetGenesis, NuSphere, SDL International and Transparent Language.
Check out www.schwartz-pr.com. This was amazing place to learn about the trials and triumphs of tech PR. I loved it until the day I was laid off. -
Director of Development and Media Relations
Northeastern U's Center for the Study of Sport in Society
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
1993 — 2000 (7 years)
Media Relations
Extensive national and local media coverage with 800 mentions as yearly average through 1999, including page one of New York Times, USA Today, Boston Globe, ESPN.com and CNN/SI. Wrote articles for SchoolSports magazine and featured on a cable broadcast.
Marketing and Development
Provided financial support by developing sponsorships, grants and contracts yielding $3.4 million. Wrote and edited annual reports, newsletters, Web sites, marketing plans, releases and proposals.
Special Events
Coordinated campaigns with The White House, NCAA, Mayor of Boston, Reebok and Disney. Directed four banquets which raised over $1 million, increasing from previous year base of $92K. -
Marketing Consultant
FOX Sports
(Public Company; Broadcast Media industry)
May 2000 — August 2000 (4 months)
Developed and implemeted marketing plan for interactive show, "GameFace."
Adam Zand’s Education
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Northeastern University - Graduate School of Business Administration
MBA, 1998 — 2000
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Northeastern University
M.S., Sport Management, 1993 — 1994
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Syracuse University
B.S., Advertising
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Dover Sherborn HS?
Additional Information
Adam Zand’s Websites:
Adam Zand’s Interests:
Talking about myself in the third person (aka Second Life, podcasting, blogging). Second Life avatar: Bubba Scaggs
Adam Zand’s Groups:
Social Media Club - Boston
Society for New Communications Research (SNCR)
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Boston Innovators member
Adam Zand’s Honors:
I played a rain drop in First Grade play.
Adam Zand’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
