Online Marketing Specialist @Expansion Plus a Boutique Internet Marketing & PR Strategy Agency w/a Focus on Social Media
Greater Los Angeles Area
Online Marketing Specialist @Expansion Plus a Boutique Internet Marketing & PR Strategy Agency w/a Focus on Social Media
Greater Los Angeles Area
I'm an active businesswoman with a broad circle of interests.
Internet Marketing, Web 2.0, Social Media, Blogger Relations, Keyword Research, Web site Audits...
EXPANSION PLUS is a full service Internet Marketing & PR firm. We offer full service organic search, and ongoing SEO services. Our Marketing & PR strategy is to take advantage of the shift in media consumption and utilize the Internet to reach audiences that are searching for news and information.
When you use all the parts of an Internet marketing strategy you can increase your search engine visibility. When people search the Internet they regard the companies that come up high in a page of search results as the best players in that field.
Good website marketing means your site will show up on page one for many keywords in your industry. This builds your name recognition, raises your brand value and brings you increased web traffic.
Successful search engine marketing depends on a complete Internet marketing strategy.
• Track, manage and monitor company online reputation
• Optimize press releases, articles
• Prepare reports for press release statistics
• Post article to hubs and releases on wire service and RSS feed
• Built and maintain company Myspace, Mashable and Delicious page and more
• Run and keep track (progress) of client keyword ranking reports (keyword placements & unique visitor metrics)
(Public Company; Public Relations and Communications industry)
October 2006 — Present (1 year 10 months)
Part I
• Develop & maintain weekly deliverables schedule across all clients and review it with account managers and the creative dept.
• Review daily work schedule with creative dept. and alert CEO of unresolved situations
• Make schedules including time allowance for client approvals
• Update/Manage/Print weekly production grid for all assignments and ensure that the grid is 100% accurate; distribute to all applicable departments and ensure from start of assignment (job) to the completion that all elements flow smoothly through the agency in a timely manner
Assist with Web audits, keyword research, proposals
• Arrange, set-up and promote company webinars
• Set-up appointments to present to prospects (Business Development)
(Public Company; 501-1000 employees; Consumer Goods industry)
2006 — July 2006 (less than a year)
Assist with administrative duties, schedule meetings/appointments via phone and email, handle client relations at the corporate level, coordinate all in-house marketing materials, receive and sort all marketing calls, donation requests, sponsorships and community participation opportunities, event planning, create all mailings, brochures, flyers, incentive programs, goodie bags, maintain product closet, data entry, manage and update customer and product database
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
April 2004 — February 2005 (11 months)
Rotate on monthly basis to all departmental stations including front desk, medical records, phones, patient check-in, scheduling of patient appointments, making preliminary assessments of clients, record all collections of client payments for services rendered, daily balancing and reconciliation sheets, maintenance of daily & monthly schedules for medical, mental and social services personnel, assist w/maintenance of medical records filing system, including routing charts to providers, scheduling and canceling appt., providing general info of services, perform daily admin. functions assigned, such as word processing, process record requests for outside entities while adhering to confidentiality practices and procedures, check clients eligibility status with insurance carrier including completing Medi-Cal reservations for care (TARs), general communications (written & electronic), attend and actively participate in staff meetings including internal staff trainings, special projects
BA, English ...Program of Study -- Journalism, 1997 — 2002
Hubbard College of Administration ... 2007 Program of Study -- Communications
Internet Marketing and Public Relations, Optimized Press Releases, Optimized Blogs, Optimized Articles, Optimized Newsletters, Keyword Research, RSS Feeds, Social Networking, Social Media Optimization, Search Engine Optimization, Search Engine Visibility, Monitoring The Blogosphere, Website Optimization
Expansion Plus, Sally Falkow at Expansion Plus, Meet Mash LA 2.0, Twitter