
Manager, Delta.com Marketing & Content, Delta Air Lines
Greater Atlanta Area

Manager, Delta.com Marketing & Content, Delta Air Lines
Greater Atlanta Area
Internet Marketing, Interactive Marketing, Onsite Marketing, Search Engine Marketing, Paid Search, Natural Search Engine Optimization, SEO, SEM, Affiliate Marketing, Personalization, Segmentation, Content Strategy, Direct Marketing, Web Analytics, Business Analysis
(Public Company; 10,001 or more employees; Internet industry)
November 2007 — Present (1 year 2 months)
Manage a team for delta.com onsite marketing and content efforts--including messaging strategy, personalization, content development, user experience improvements, and search optimization.
(Public Company; 10,001 or more employees; DAL; Internet industry)
August 2005 — November 2007 (2 years 4 months)
Manage multi-million dollar budget for performance-based online marketing channels including paid search, natural search, and affiliate programs.
(Public Company; 10,001 or more employees; HD; Retail industry)
July 1999 — August 2005 (6 years 2 months)
(Public Company; 10,001 or more employees; Internet industry)
June 1998 — August 1998 (3 months)
BA, History, 1995 — 1999
Digital Photography, Tennis, Internet Marketing, Online Marketing, Ecommerce, E-commerce, Direct Marketing, Segmentation, Personalization, SEM, SEO, Search Engine Optimization, Natural Search, Organic Search, PPC, Affiliate Marketing, Web Analytics
Atlanta Interactive Marketing Association (AIMA),
Thought Leader at Interactive Marketing Conference (Boston July 2006),
Panelist at CMO Interactive Conference (New York City January 2007),
Panelist at Collegiate Conference (Atlanta February 2007),, Search Summit