Involution Digital

Involution Digital

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Dave P. Gap Integrated Media Campaign

This is as good as it gets! Gap's "Back to Blue" with Twitter, George Harrison, Billy Joel, Youtube, Crowdsourcing

Gap gave Twitter a starring role in its first TV campaign in four years and used the social platform to release a sneak peek of its new Back to Blue spots depicting the progeny of George Harrison and Billy Joel performing...

  • September 17, 2013

Dave P.

If you are in the Television or Tech business this is a must watch video from Kevin Spacey. http://hub.am/1a2y1aE

Double Oscar-winner Kevin Spacey has challenged TV channels to give "control" to their audiences or risk losing them at his address at the James MacTaggart M...

  • August 30, 2013

Dave P.

A review of Malcom Galdwell's (Outliers and the Tipping Point) @ThisIsSethsBlog http://hub.am/15cgNzU by malcolm-gladwell-s-tour-de-force

Malcolm Gladwell, the brilliant author of The Tipping Point and Outliers, is out with a new book on October 3rd. Is there a better title for a business book? When I heard what he was up to, I was immediately, insanely...

  • August 30, 2013

Dave P.

Great article about Vine and really how to write for different social media channels http://hub.am/1a2rWuR

Just as movies were different from Broadway and television shows were different from feature films, every form of online media is also different. Network speeds and availability of the network along with the size of the...

  • August 30, 2013

Dave P.

Great Infographic on Twitter. 40 tips real quick http://hub.am/17k7uDX

Twitter might seem a bit more wild west. But its advantage is that is not filtered. Every tweet appears in your followers streams.This is something that the marketing team quite often forgets. So how can you take advantage...

  • August 29, 2013

Dave P.

3 years ago the SF Giants had no Social Media. Now they are #1 in MLB http://hub.am/19XIg03

Find out how the San Francisco Giants used social media to build fan engagement to stand out in major league baseball.

  • August 29, 2013

Dave P.

Infograph on Social Media hashtag. http://hub.am/17djEyr

You really, really don’t want to be that guy who jumps in on a Twitter hashtag that has absolutely nothing to do with his message. If you want to join in on an existing hashtag, make sure what your about to say is relevant...

  • August 29, 2013

Dave P. "I believe entertainment can aspire to be art, and can become art, but if you set out to make art you're an idiot." -- Steve Martin

"I believe entertainment can aspire to be art, and can become art, but if you set out to make art you're an idiot." -- Steve Martin

  • August 28, 2013

Dave P.

By 2050 a computer with the computing power of nine billion brains will be available for $1,000 http://hub.am/1dkey5U

Written by Jeff Bullas - 9 Comments Categories: Futurist, Social Media

  • August 28, 2013

Dave P.

Smart watches are here. I think they will be the next big thing! http://hub.am/1dLWcJJ

Samsung will launch its smart watch, Galaxy Gear, on September 4, ahead of IFA consumer electronics fair in Berlin, Germany.

  • August 27, 2013