Planning and managing a digital strategy

Created: October 28, 2010
Type: Corporate Group
Members: 1,179

Websites, microsites, eCommerce, Facebook, Twitter, LinkedIn – everyone’s heard of them, everyone makes use of at least one of them on a daily basis, yet from a business perspective, most people don’t know where to start when it comes to planning and managing a digital strategy.

Taking the time to plan a structured and comprehensive digital strategy pays real, measurable dividends, and, taken step by step with regular checks and balances built into the process, should be no more daunting than planning a strategy for more traditional marketing.

This group gives you a platform to discuss how to get started on a digital strategy, the challenges you've faced and the successes you've had. And the experts at Red Ant are on hand to answer your questions and give you the tools and techniques to plan, create, actualise and evaluate a digital strategy that delivers real business results.