- Created: June 28, 2011
- Type: Networking Group
- Members: 2,328
- Website: http://www.ibm.com/cmostudy
What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact?
To find out, IBM sought the perspectives of more than 1,700 Chief Marketing Officers (CMOs) from around the world. Our findings will be revealed in the inaugural IBM Global CMO Study, to be published in October 2011.
To pre-register for the study please visit www.ibm.com/cmostudy
