The Art of SEO
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In The Art of SEO, the authors clearly explain SEO fundamentals while correcting many common misconceptions. If you are new to SEO you will get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
In this group, using the book as a launching pad for discussion, we encourage you to:
Explore the underlying theory behind SEO and how search engines work
Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
Examine a number of advanced strategies and tactics
Understand the intricacies involved in managing complex SEO projects
Learn what's necessary to build a competent SEO team with defined roles
Glimpse the future of search and what lies ahead for the SEO industry