The Art of SEO

The Art of SEO

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In The Art of SEO, the authors clearly explain SEO fundamentals while correcting many common misconceptions. If you are new to SEO you will get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

In this group, using the book as a launching pad for discussion, we encourage you to:

Explore the underlying theory behind SEO and how search engines work

Learn the steps you need to prepare for, execute, and evaluate SEO initiatives

Examine a number of advanced strategies and tactics

Understand the intricacies involved in managing complex SEO projects

Learn what's necessary to build a competent SEO team with defined roles

Glimpse the future of search and what lies ahead for the SEO industry

About this Group

  • Created: October 21, 2009
  • Type: Professional Group
  • Members: 3,217