Online Trust Alliance (OTA)

The Organization & History
Faced with increasing levels of spam and deceptive email, in early 2004, began meeting to pursue solutions to authenticate email and improve user confidence. Following the FTC Authentication Summit in October 2004, a decision was made to take decisive action to advance authenticated email, and in July 2005, the first Email Authentication Summit was hosted in New York City. Underwritten by over three dozen industry and business leaders, this premier event was sold out with over 450 attendees. Responding to industry and governmental input, the alliance moved forward developing tools and resources, hosting the second Authentication & Reputation Summit in Chicago in April 2006. Once again the Summit was a sell-out with over 500 attendees, followed with the successful two-day Summit in Boston in April 2007, expanding the scope to online trust and confidence.

In September 2007, the Authentication and Online Trust Alliance (AOTA) was formed as a 501c6 IRS approved non-profit organization, incorporated as a Washington State non-profit corporation. In June 2008, AOTA hosted our 4th Summit in Seattle Washington and added an email academy to improve professional competencies. In March 2009, the Board of Directors and Steering Committee voted to change the name to the Online Trust Alliance, (OTA), representing a broader global view of the issues impacting consumer trust and online brand reputation.