Getty Images: Visual Trends
In an increasingly digital world, how do brands break through the digital screen to create tactile experiences that drive an emotional...
As screens get smaller, which brands have you seen successfully using visual content to create immersive and tactile experiences in a way that appeals to the senses:
Super sensory: Connecting visually with your audience curve.gettyimages.com
When so much of our lives are conducted via screens we are increasingly looking for imagery that engages all of our senses. Imagery is about to get even more immersive: Macro detailing, close crops, HD. Vivid visions that blaze and engage all of...
Gender research shows 40% of women say brands dont "get" them - which brands do you think use visual depictions of women that are more diverse and appealing?
The nonprofit organization is partnering with the photo agency to try to eradicate the traditional stereotypes that continue to creep into stock images.
Brands need to address the audience as one group. But, they also need to acknowledge their consumers come from different backgrounds, different generations, different cultural and social settings. How do advertisers overcome the challenge of ...
Visualizing Diversity curve.gettyimages.com
At Getty Images depicting diversity is one of our biggest priorities. Somewhere between the generic image and the overly-contrived shot lies the sweet spot that reflects the world around us as it actually is, with all of its variety and beauty....
Recently our Creative Planning Manager, Pam Grossman, talked about four key factors can make for powerful visual storytelling. Do you agree? What do you think makes for engaging visual content?
Pam Grossman, Getty Images/The Power of Visual Storytelling blog.newscred.com
Watch Getty Images' Pam Grossman as she took the stage and shocked the room with how popular opinion of women or even people of authority in images has shifted away from “polished” representation in favor of more “authentic” depictions. Pam...
We've seen a few examples of brands cutting through with bold visual statements around familiar concepts like family - see Honey Maid's take on wholesome families or Dove's evergreen Real Bodies campaign.
Which brands or campaigns have stood out ...
We've identified the 5 key visual trends we think are pushing communications around Sustainability forward - do you agree?
Visual trends around craft, collaborative consumption, children and the next generation, and a cosmic view of the universe are a few of the trends we've identified. Do you agree, or do you think more traditional visuals like polar bears still ...