- Created: January 17, 2012
- Type: Professional Group
- Members: 233
- Owner: Robert R.
- Website: http://www.themothersofinvention.com
Optimarketing goes beyond the basics and reveals what it really takes to optimize your marketing outcomes. Discover how to make the most of every major marketing element, from research to creative to results analysis. This group is ideal for success-oriented marketers in both B2B and B2C. It spans customer acquisition, lead generation/nurture, and customer retention – with an emphasis on testing and evidence-based decision-making. You’ll find engaging discussions on email advertising, marketing automation, mobile marketing, search marketing, social networking, web video – even the impact of organizational and cultural factors.
Optimarketing is a registered trademark of Mothers of Invention, Inc. All rights reserved.
