PRSA-NY (PRSA New York Chapter)

PRSA-NY (PRSA New York Chapter)

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Richard

For those involved in hiring at your companies/agencies ... on a resume, what is the one thing you look for and the one thing that will make you toss one out immediately?

Communications and Digital Media Specialist. Politico. Philanthropist.

  • Comment (7)
  • May 10, 2012
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  • david W.

    david

    david W.

    THE LUCKIEST MAN IN ADVERTISING

    Thumbs Up: A conversational tone instead of jargon.
    Thumbs Down: More than one typeo. Er, typo.

  • Marissa L.

    Marissa

    Marissa L.

    Client Services Analyst at ListenFirst Media

    David, is that in reference to resumes? I've always used a conversational tone in cover letters but not so much in resumes.

  • david W.

    david

    david W.

    THE LUCKIEST MAN IN ADVERTISING

    Yes, Marissa, for me (and for the new company I'm launching this summer), it's especially important on a resume. Simply because I have so many to look at and so little time.

    But a word of caution: Don't overdo it. A little personality goes a long way.

    Let me give you an example:

    Recently, a resume that looked and sounded like 50 others (probably because it was generated with a business resume template) stopped me in my tracks.

    What set it apart?

    A "post-it-note"-style text box inserted at the top of the page.

    The candidate (a seasoned public relations professional relocating from NY to Chicago) wrote two sentences that knocked my socks off.

  • Richard D.

    Richard

    Richard D.

    Communications and Digital Media Specialist. Politico. Philanthropist.

    I love that idea, David! Thanks for the clarification!

  • david W.

    david

    david W.

    THE LUCKIEST MAN IN ADVERTISING

    Thanks, Richard.

  • Marissa L.

    Marissa

    Marissa L.

    Client Services Analyst at ListenFirst Media

    I've been trying to locate this post for a few days now, but thank you so much David! I've been working on rebuilding my resume in Photoshop so that it looks a bit more creative. Happy to hear that it won't be in vain.

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