The Scandinavians do not pursue glory, like the French, or world influence, as do the Americans. They focus, instead, on carving out an exclusive, unpretentious niche. With its rich history and traditions, how will Scandinavian...

Maintaining an open perspective while staying focused on a goal can cause any aspiring design star to run in circles, wasting much of their valuable time and energy. Can a couple of hours spent composing an Inspirational Design...

Usually one knows only 5 percent of what is needed at the stage where 70 percent of the product's cost is determined. Fortunately, there is some predictability, since return on investment and risk go hand in hand.

When patients see themselves as guests rather than sick people, their beliefs, attitudes and behaviors change and this tends to greatly advance their bodies own ability to heal itself, which, amazingly enough, is what really...

New products must be ten times better than existing products for consumers to switch and the failure rate connected to new product introductions is 35 to 40 percent. So, how a product is designed is the key to its success and...

Design is now increasingly being recognized as a competitive advantage, however few outside the creative community actually know what design can provide besides the beautification of objects. To take full advantage of what...

The idea of combining two opposing cultural expressions was to create a musical traffic jam and in doing so, invent a new and unique identity.