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Robert P.


The future of storyworlds

Founder and CEO at Transmedia Storyteller Ltd

Anyone share our vision or like to add to it?

Transmedia Storyteller

robert | April 29, 2012 At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds: The full presentation...

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  • April 29, 2012
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  • Peter V.


    Peter V.

    Transmedia Worldbuilder, Story Architect, and Futurist

    I would agree with the seven tenets of storyworlds that you've identified. I would also not that those tenets are very similar to definitions proposed for "virtual worlds".

    Virtual worlds have been identified as having the following characteristics (Schroeder, 2008):
    • Persistent over time
    • Provide a sensory experience
    • Allow or compel a sense of being present in a different environment
    • Enable interaction with the environment
    • Include other participants within the same environment

    A number of older definitions were combined to create a new definition that states (Bell, 2008):

    "A synchronous, persistent network of people, represented as avatars, facilitated by networked computers."

    Schroeder raises the question of whether books, text-based multi-user worlds, dreams, or other phenomena can be defined as virtual environments or virtual worlds.(Schroeder, 2008)

    Bittarello specifically argues that virtual worlds existed in religious texts and art, mythology, novels, and the cinema long before the invention of computers.(Bittarello, 2008) On the other hand, Bell specifically rejects a definition of virtual worlds that include non-computer, non-networked media when he proposes his definition.(Bell, 2008)

    I think there is a significant overlap in characteristics of storyworlds and virtual worlds. As new information technologies like augmented reality enter the mainstream, we are likely to see the blending of virtual worlds with what we perceive to be the "real" world. We are also likely to see storyworlds take on an increasingly significant role in how information is structured and used.

    Bell, M. W. (2008, July). Toward a Definition of "Virtual Worlds". Journal of Virtual Worlds Research , 1 (1).
    Bittarello, M. B. (2008, July). Another Time, Another Space: Virtual Worlds, Myths and Imagination. Journal of Virtual Worlds Research , 1 (1).
    Schroeder, R. (2008, July). Defining Virtual Worlds and Virtual Environments. Journal of Virtual Worlds Research , 1 (1).

  • Stephan D.


    Stephan D.

    Founder - creative director at Stroke studios

    Virtual Space is a concept that outdates the first virtual worlds. And both use an entirely different concept of virtual. A virtual world can hold and suggest virtual space, the moment a virtual world is created it replaces the virtual space that inspired the virtual world to be created.

    Virtual worlds are very defined and well documented products already, unlike storyworlds. I think it would be wise to not mix the two.

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