When you do print mail campaigns, do you push most of the responses to the web? Do you still provide a mechanism to reply by mail?

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Thorin

4 months ago

2 comments

Patrick

Patrick F. • I provide any and every method that works...I don't think you should limit people unless the ROI is just not there.

4 months ago

Chris

Chris D. • I agree with Patrick. Here is an example that really does include it all. http://accuchris.wordpress.com/2012/01/25/intelimailer-delivers-a-30-50-response-lift-to-marketing-campaigns/

After all you never know what the individual's preferred response channel might be.

4 months ago

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