Network of PR Professionals

Network of PR Professionals

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Tom

What's the most essential skill to have to be a good PR?

Account Manager at Weber Shandwick

Patience? Attention to detail? Charisma? Being able to listen, digest and then implement? Let me know.

  • Comment (6)
  • June 13, 2012
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Comments

  • Nneoma E N.

    Nneoma E

    Nneoma E N.

    Public Relations & Corporate Communications

    Yes, everything you said, plus . . .

    1) Absolutely MUST have good writing skills. You can't get around that.

    2) Must be able to communicate effectively. Should be able to clearly communicate your messages.

    3) Relationship management (with journalists).

  • Sally C.

    Sally

    Sally C.

    Experienced Public Relations and Business Communications Professional

    I agree with Nneoma's three points, and add to it the ability to identify, understand and relate to your publics...as in public relations.

  • Jeanne E.

    Jeanne

    Jeanne E.

    Strategic Communications & Public Affairs Executive

    1) Get to know your stakeholders and how they are different.
    2) Be concise with your writing. If you aren't a good writer surround yourself with people who are.
    3) Understand when you should respond and when you should be silent.

  • Doreen O.

    Doreen

    Doreen O.

    Digital Brand Manager at Laya Healthcare

    I think common sense goes a long way!

  • Ray P.

    Ray

    Ray P.

    Self-employed PR Consultant

    Adding to Sally's comment: You must be able to think like the recipients of your communication. A PR person is a 'broker' of information who must be able to fully understand what facts and/or message a client wants to communicate, to whom, then translate it into information that is not only accurate but also readily received by the target audience through suitable media. ( and of course gets the client message across in the most favourable way !)

  • Peter T.

    Peter

    Peter T.

    Head of Communications

    Integrity and trust are vital. Those you represent must feel confident entrusting corporate information to you and in your ability to disseminate messages. Those you want to receive your messages must believe what you tell them.

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