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Moz

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Simon

What are the most effective link development (not link building) methods in the wake of Penguin?

Partner at Washingtonian Furniture LLC

Many link building strategies are no longer useful; some become even harmful since Google has released Penguin. Which of the following you believe are becoming most effective and would advocate to use - Press release, article submission, directory submission, forum posting, blog commenting, link exchange, link renting, guest blogging, blog posting, social bookmarkting, infographics, etc?

Thank you

Simon

  • Comment (76)
  • December 14, 2012
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  • Anshul G.

    Anshul

    Anshul G.

    Founder and Search Strategist at Blue Finik

    Hi Simon,

    Before you dive in to marketing your content, its important to create highly useful content which could also be termed as linkable assets. Creating linkable assets based on research can provide you with boat loads of links/traffic and social media sharing. Here is a good example of researched content from Askmen which as got enormous links and shares http://www.askmen.com/specials/top_29_cities/. Other forms of linkable assets could be Awards page, contest page (Ex. Blogging contest), useful widgets and applications which could be embedded by other websites, creating video series, data visualization through infographics and videos, running paid campaigns across social sharing websites such as stumbleupon etc. You could spend your marketing dollars on building links which would be a slow process but combining it with rich pieces of content would pay dividends for a longer period.

    Article submission and link exchange are highly devalued by search engines and the penguin update even penalizes the sites following these processes. Directory submission is good but you need to take caution before submitting your links across these directories as some may do more harm then help. Forum posting and blog commenting are also good ways of being involved with the target community, any postings or links that you add to such places should help the users in achieving their goals. Infographics are definitely great but a good deal of research should be done before creating any of these.

    Hope this is helpful.

    Thanks!
    Anshul

  • Simon T.

    Simon

    Simon T.

    Partner at Washingtonian Furniture LLC

    Hi Anshul, your insight on how to create quality content is highly helpful. Thanks so much! About forum posting and blog commenting, I've learned lots of doubt recently. Some folks argue the validity of these two methods in the wake of Penguin. In contrast, many recommend guest blogging (in good content of course) is getting more power for building quality links.

    I've been writing up articles for my own blog on my domain, but it's not successful in attracting both visits and developing backlinks. I figured this is due to low brand of my site, and if I guest blogged the same articles in a well-known site, it'd be a different result.

    I didn't see much discussion yet on link renting, which might be a new thing. Do you like this method at all?

    Best regards,

    Simon

  • Siva G.

    Siva

    Siva G.

    Senior Online Marketing Executive at AMP Technologies

    @Simon Just go for some research in which article people would really like. Normally people like to know about tips, how to etc.

    If your article want to get some interaction you have to make sure how your article differs from others and how valuable your article is. So always go for some research while writing any article.

    Hope it helps.

  • Anne M.

    Anne

    Anne M.

    Consultant

    Hi Guys, I am no SEO "expert", but I still have some experience and would like to comment on what may be some ideas. First, I think we need to stop thinking of SEO link building in a vauum, and rather think of it as a combination marketing and SEO aooroach combined.

    1) Press releases. As long as the links are not overdone, these can help still. Plus, can be good for PR.

    2) Articles. I still believe that if articles are submitted on very high quality sites - like PR 6 and above - they can still be helpful. Plus, I found that a couple of my article sites ended up forwarding some great traffic to my website as Referrals. I had some articles from Technorati rank on the first page of Google for my keywords, just because Technorati is a PR 8 site.

    3) Blog commenting, but again, not overdone and not overly focused on one keyword.

    4) Set up one or two good offsite blogs, maybe using Google blogger. I have done this and get great referral traffic over to my website.

  • Anshul G.

    Anshul

    Anshul G.

    Founder and Search Strategist at Blue Finik

    Good pointers from JC. The forum posts and blog commenting do work but you need to be adding value to the discussion in these forums/comments and if you add a link, it should be relevant to the discussion. Forums are good since you can find communities comprising of your target audience which can help in driving relevant traffic to your website.

    Also, as JC pointed out, articles submitted across websites such as Technorati, Mashable, Tech Crunch etc can help you receive good traffic as well as link equity. These factors combined with your on page factors can help your target page rank better in search engines.

    Guest blogging is also a good way to receive relevant traffic and links. Here are some steps you could follow:

    - Identify a list of target blog/websites with good domain authority for the different niches targeted by your website where you can post your guest blogs.
    o Use advanced search on Google such as
    o “Your Topic/Keyword Here” Guest Author inurl:blogs
    o “Your Topic/Keyword Here” Guest Post inurl:blogs
    o Use blog directories to identify the target websites for guest blogging. Some examples include Blogher.com, Myblogguest.com to find websites for guest blogging, technorati.com, alltop etc
    - Build a relationship with the owner/blogger before asking to guest post.
    - Optimize your content for their audience
    - Don't use a lot of links in the guest post which might come out as spammy. Use images, videos, slide decks and content etc in your post which you can reference back to your site.

    Link renting are paid links which are temporary and you need to pay monthly or yearly in order to retain those links. These might help you in getting links and traffic but you need to make sure that the target website is relevant to your topic as links from irrelevant websites may do more harm then good. Also, these links won't pass you any link equity since paid links need to be disclosed to Google by using a "nofollow", this would not help your target pages in ranking for a relevant keyword. Therefore, link renting can be used if the target website is a high quality website and has the ability to pass relevant traffic to your site which can convert.

    Thanks!
    Anshul

  • Anne M.

    Anne

    Anne M.

    Consultant

    Hey thanks @Anshul. I just tried this technique, “Your Topic/Keyword Here” Guest Post inurl:blogs, and I'll be darned if it didn't give me tons of options on exactly what I needed! T

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