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Lisa

What are the advantages/disadvantages of using | within your website page titles and descriptions? Is it better to use them instead of a comma?

Marketing & Comms professional seeking work in Brisbane

  • Comment (11)
  • October 30, 2012
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Comments

  • Robin O.

    Robin

    Robin O.

    Online Marketing Specialist

    Hi Lisa, I think it's personal preference but I do personally prefer to use | rather than a comma as it definitely looks more professional. The other alternative that is quite common is using the "-"

    Cheers!

  • Pravin G.

    Pravin

    Pravin G.

    Confidential : Looking For Online Marketing Job in Delhi NCR.

    Hi, I prefer to used in title tag of web page " -" instead of ", _ and | "

  • April N.

    April

    April N.

    Business Development Executive at MoreVisibility

    As Robin mentioned, it's a matter of what your preference is whether you use a coma, vertical bar |pipe, etc. as a divider in your Titles and Descriptions. From an SEO perspective they are the same. It seems the pipe has been popping up over recent years where a hyphen used to be fairly standard usage in Titles. The main goal should be consistency...once you review any brand or messaging guidelines that may be in place choose one and stick with it across Titles and Descriptions and all pages of the site. Personally, I'd stay away from coma as a divider in Titles.

  • Sivagopi A.

    Sivagopi

    Sivagopi A.

    Senior Online Marketing Executive at AMP Technologies

    As Robin mentioned it's all about personal preference. using | will looks professional but using it many times will get people to get irritated.

    look at the below link guys. Normally Google makes use of "-" for all there titles.

    https://www.google.com/search?num=100&hl=en&pwst=1&spell=1&q=site:google.com+google+ad+network&sa=X&ei=tw6SUKvQGI_PrQff8oEo&ved=0CB8QvwUoAA&biw=1366&bih=571

    In my point of view adding | or - is not playing a major role in the title tag. If you deliver what you want to your users and with 100 impression if you get around 30 - 50 clicks then don't think about the title tag separator.

    Hope it helps.

  • Pravin G.

    Pravin

    Pravin G.

    Confidential : Looking For Online Marketing Job in Delhi NCR.

    If you used "- " both words is a keywords phrases.... when used comma it's stop crawl, Like count a one sentence after comma one sentence and other issues LIKE ":" ";" "???" etc

  • Douglas B.

    Douglas

    Douglas B.

    Web Designer/Developer + SEO/Online Marketing

    What are the advantages/disadvantages of using | within your website page titles and descriptions? Is it better to use them instead of a comma?

    I believe Google Bot doesn't take it into consideration at all.

    Personally I think it looks real darn cool and use it often. Over the years I have loosely tracked using whether “|” “,“ “-“ “_ “. The only ones that seem to cause any reaction from Googlebot Is “,” and “-“, and I noticed the difference that it cause is just one tiny thing in a sea of tiny little algorithms.

    The few things I have noticed that cause in almost immediate effect is as we all know because it has been repeated over and over again year after year is;

    * Titles


    * Links

    * sure your page title, meta-description, keywords & content support each other

    Of course all these tiny little things do make a difference in the big picture especially in highly competitive situations... hence, "Optimization"

    | | | | | | | | | | | | | | |
    Thesaurus

    “Enhance, improve, augment, raise, boost heighten, elevate, adjust”

    | | | | | | | | | | | | | | |
    Encarta Dictionary

    Optimize (transitive verb)
    * the effectiveness of something”

    “to make something function at its best or most effective, or use something to its best advantage”

    * program concisely”

    “to write computer programming instructions for a task in as few lines as possible to maximize the speed and efficiency of program execution”
    Optimization (noun)

    I know I have gotten a little distant form your original question but I think it is interesting.
    'Has this changed with the Penguin update' will be a topic of discussion for months to come.

    I know one thing for sure the items I mention that have the most immediate effect have remained constant through all the updates and all of the years.

    At least since 1998
    db(-:

    p.s. Thank You Siva! Awesome observation.

  • Andrea K.

    Andrea

    Andrea K.

    Digital Campaigns at Minacs Marketing Solutions

    Random comment: I like the look of the pipe but our system can't handle it. Yes, one of the most random comments you could hear - and I realize we are more likely an outlier than anything else - but when we build with them, it broke all kinds of stuff and messed up our system. Just mentioning it in case you go with any any wonky ensues!

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