PeopleCount Social Media

PeopleCount Social Media

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Barrington

What are Social Media marketing best practises and methods?

Creative Minds (London) Limited | My Money Matters Limited | Owner - PeopleCount Digital Media Group Top Contributor

Would be keen for us all to share what works (or doesn't) building "Social Capital" for your business or brand via LinkedIn, Twitter, YouTube, Facebook - creating FB landing/welcome pages, etc.

Must be a wealth of knowledge between us - please share your experiences!

  • Comment (33)
  • August 21, 2011
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  • Barrington G.

    Barrington

    Barrington G.

    Creative Minds (London) Limited | My Money Matters Limited | Owner - PeopleCount Digital Media Group

    Top Contributor

    To start this one going, I am working with the artist Kathleen D'Ore, amazing & truly stunning 3D illuminated art work which I think only video could do her extraordinary work justice, take a look: http://www.facebook.com/KathleenDOreLumina

    QUESTION: What software/app do you think would work best to give her an engaging landing page on FB which ould properly display her 3D pieces?

    Clearly pictures in 2D don't give the true impact, perhaps she should consider a "virtual exhibition" tour with a link via YouTube...

    Your thoughts & comments please!

  • Michael P. W.

    Michael P.

    Michael P. W.

    Managing Partner at Green Mellon Marketing, LLC

    Good day to you. Everybody LIKEs to get LIKEd. Which is great, and thank you for the opportunity to post, BUT...I must warn you about FB's consequences for participating in the LIKE exchanges by LIKE-ing too fast, too often and posting with un-original (duplicate) content.

    I was suspended for 15 days from posting on FB fan pages after I returned from a week of vacation to find almost 500 requests...and I spent an hour each day trying to catch and keep up by LIKE-ing rapidly and reposting the same "Hi. I LIKEd you, please LIKE me! in every page I visited.

    Then BANG...No Good Deed Goes Unpunished?

    Soooo. I suggest that:

    ~ You LIKE me at http://www.facebook.com/AmazonReviews (!)

    ~ Do not LIKE more than 10 people in 60 minutes. Rapid-fire posting will get you suspended.

    ~ Do not cut & paste the same posting over & over again in every page you visit...it quickly gets defined as "SPAM" and alerts the 'bots at FB to tag your account. This is social marketing....be social, engage...

    Thanks and Good Luck! ~ Michael

  • Marie L.

    Marie

    Marie L.

    Social Media Manager

    Hi Michael, I've also heard about this and proceed with caution in liking too many pages at once. There are Facebook pages like The Silent Tagging Circle and Send in the Troops where you can build up your fanbase by exchanging likes but I've heard quite a few people complain on there about getting their accounts shut down. All the best, Marie

  • Barrington G.

    Barrington

    Barrington G.

    Creative Minds (London) Limited | My Money Matters Limited | Owner - PeopleCount Digital Media Group

    Top Contributor

    Many thanks to Michael & Marie for the information, proceed with caution people!

    I believe you get the 15 day suspension but is this for your personal account or the business Page you are promoting? (or both?)

    Can anyone clarify this as the solution could be to set up a separate personal "shadow" account to promote your business Page from & keep your own private Facebook account as just that, for your own private use only.

    Your thoughts on this?

  • Lexi's K.

    Lexi's

    Lexi's K.

    Gifts; Decor and more..

    Yes, it is true, pages are being suspended for up to 15 days. Just monitor how many page likes you do a day! We are also interested in what is working for people and what isn't? Would like to just kind of hear different ideas.

  • Barrington G.

    Barrington

    Barrington G.

    Creative Minds (London) Limited | My Money Matters Limited | Owner - PeopleCount Digital Media Group

    Top Contributor

    Few tips I have pick up for Facebook:

    ~ A landing/welcome page is definitely becoming a "must" for pages wanting to get ahead of competition or making a page more professional. In time, pages without them are likely to look "cheap", but that is still a bit off. The landing page creation is up to your intentions. There are several factors in considering what to do with a landing/welcome page.

    ~ ‎1. Hide/reveal welcome pages are meant to try and convert more visitors to "likes" by giving them an immediate reason to hit Like. In other words, create a graphic that is kind of hidden that is only viewable once someone hits the Like button. This works great for special/coupons/things of value. But it also creates mystery and human nature is to find an answer/reveal hidden objects etc…

    ~ ‎2. SEO friendly landing/welcome pages are important. SEO friendly are actually "coded" into the page, not just a pretty graphic housed somewhere else like the "freebie" ones you can get. The "freebies" are simply just pretty graphics and do absolutely nothing for search ability.

    ~ ‎3. Hiring someone to create your landing/welcome page is recommended. Of course it will cost a bit more, but as the FIRST thing people see on your page, it is becoming increasingly important to have a professional appearance. It separates you from the rest in your field.

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