Moz

Moz

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Simon P.

Simon

I have spent the last few years working on outreach in a digital context and used every tool and approach possible. Here's what blogger outreach looks like in the real world.

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  • November 7, 2012
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  • Shadi K.

    Shadi

    Shadi K.

    Digital Marketing Consultant I SEO I Social Media I Content Development I Speaker

    it really turns out that link building is hard but a worthwhile endeavor. My problem is finding out how to quantify an ROI for my clients because building the links is costly and labor intensive. any thoughts on that?

  • Simon P.

    Simon

    Simon P.

    Founder and MD, Zazzle Media

    That's a good question. I think the key is measuring the value over a longer period of time. Tracks those authority metrics over time as well as organic traffic and referral visits also from those sources. There is then also a 'branding' element to quantify. This is always more difficult but the key is the period of time you measure this over. My view is 12 months+

  • Shadi K.

    Shadi

    Shadi K.

    Digital Marketing Consultant I SEO I Social Media I Content Development I Speaker

    Thanks simon

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