Brand Stories

Brand Stories

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Omar K.

Omar

Walt Disney embraces art of transmedia storytelling

Managing Director & CSO at Sandstorm Digital FZE

Disney furthers the art of storytelling and supports the development of creative talent with its Living World program. Nicely done I think, what do you think about their initiative? Worthwhile? Share your thoughts...

Walt Disney, leaders in themed entertainment and master storytellers,  have embraced the art of Transmedia storytelling — the telling of a story across multiple platforms and formats. In a nutshell, they’re encouraging the...

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  • October 19, 2012
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