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Track Your Marketing Mix
It's important as you are building your marketing mix to pick tactics...
Tips for Small Business from BTC
Most Popular Discussions
Ken
Social Media Is Making You a Smarter Leader blogs.hbr.org
It's easy to point to the problems with social media: lost productivity from employees checking Facebook at work, new "personal branding" responsibilities to tend online, and a general deluge of information that's impossible to...
Ken
Help your Brand Stand Out with a Sincere Thank You
Branding at its core is founded in the relationship between the customer and the business. In any relationship, a simple thank you can ...
Send a Thank You to Enhance Your Brand btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business With one of my favorite holidays coming up, Thanksgiving, I’m reminded of a great tip I received from a business partner years ago. The year I started BTC I received a Happy Thanksgiving card from the marketing firm I used. When I received it, I called the CEO who had handwritten a message on the card and told her how much I appreciated the thought.…
Ken
Cold Calling Today
Is this the proper tactic for your brand?
Is Cold Calling Good for Your Brand? btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business There has been much debate recently over the value of cold calling as a viable business development tactic in this day and age. I even read a heated conversation in a LinkedIn group recently that probably would have turned into something resembling a bar brawl if it had been in person. Rather than argue the point, here are a few questions business owners…
Nathan C
5 Quick Email Content tips - Email Marketing variant4.com
Home > Resources > Five Quick Email Content Tips Your target audience should determine the tone of voice used in your emails. For younger audiences, a more informal tone may be more relevant, whereas for the over 50's a...
Nathan C
Email Marketing: Writing better Subject lines
As a content marketer, I typically find that my best open rates go hand-in-hand with a subject line consisting of a short version of the ...
Write Subject Lines To Increase Your Open Rate blog.madmimi.com
The goal of the subject line is to encourage readers to open your email and take action. Don’t let the pressure of writing the perfect subject line get to you. Finding the right words isn’t as difficult as it seems.
Nathan C
How effective is an online brand awareness campaign for local businesses?
A while ago I put together a basic guide to online brand marketing, but most of my experience lies in advertising websites, SaaS, and ...
How to Build a Brand - Brand Marketing Strategy viralfever.net
How to Build a Brand - A brand marketing strategy guide, covering the top tools for building a brand plus marketing a brand strategy.
Nathan C
- Just Me - I can do it all by myself!
- Just Me - AH I can't keep up!
- 2-5 Team members
- 5-15 Team members
- 15+ Team members, or corporate level « your vote
Nathan C
5 Email Marketing Lessons From The Obama Campaign blog.kissmetrics.com
Today, we’re going to take a look at some insightful lessons from President Barack Obama’s email marketing efforts. And we’ll even showcase some things that he does wrong! (Sorry, Mr....
Ken
Get focused to exceed goals in 2013.
At the end of the day, it’s not about how long a to-do list we can create but what we are actually going to be able to get done.
Get Focused When Setting Goals for 2013 btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business Focus - it can be a tough one these days. There are some mornings I wake up and I already have over 60 e-mails in my inbox. Some of them are from associates and clients in a time zone two or three hours ahead of me. Others are from social media groups which requires me to sift through them as some are very relevant while others are just mildly interesting.…
Ken
Exceeding Goals
Where will your team's focus be over the last few weeks of 2012.
What Will You Do at the Two-Minute Warning? btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business We’re past Thanksgiving Day. For all, I hope that leaves us with some newly-minted warm memories and an anticipation of the December holidays. That also brings us to the two-minute warning of 2012. Realistically, we only have about three weeks left in the year to accomplish our goals. In business, as with many sporting events, how we approach the…
Ken
Is your brand making more deposits than withdrawals?
Create strong balances in the emotional bank accounts of your customers.
Branding and the Emotional Bank Account btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business One of my favorite analogies from the late Stephen Covey is the concept of the emotional bank account. He referred to it in regards to relationships with other people. Simply put, when someone has a positive interaction with you that person has made a deposit into your emotional bank account. A negative interaction is thus considered a withdrawal. I…
Nathan C
New Email subreddit launched at /r/Email
We're resurrecting the Email Marketing community on Reddit with new mods & everything at http://www.reddit.com/r/email- if there are ...
Email Ninjas Unite! reddit.com
Welcome! This subreddit is a place to share tips on all things email, including: discussion about email clients & personal emailing, email marketing, building HTML emails, fighting spam, and safe sending practices! Are you...
Ken
Where Does Social Media fit in Your Strategy? btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business Social media is still a conundrum for a number of executives and business owners. It’s not uncommon for a client or prospect to say to me, ”As soon as I think I get a handle on one application, a new one pops up!” That statement is usually followed by some version of an “I-give-up!” sentiment. The world of social media can…
Nathan C
Off-site SEO - what free Link Building strategies do you use?
Question for the group: what low-budget link building strategies are most effective?
There are a number of ways to build links, but ...
We often forget that off site SEO is about traffic, not ranking. Ranking helps, but traffic is the primary goal with these free link building strategies.
Ken
What is that one thing you can do for your business before the end of the year?
Is "that one thing" something you need to do for yourself?
That One Thing btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business Early in my career I was very focused on absorbing as much knowledge and information as I possibly could. This was part of a young zeal and ignorance to progress in my advancement as efficiently as possible. Fortunately some of those key learning points from decades past have stuck with me, and in my process of efficiency didn’t simply fly in one ear…
Ken
Hit the ground running in 2013.
That First Thing btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business As my close friends would say, here are a few observations from the files of Captain Obvious: The Mayans were apparently wrong as we are all still alive. The days left in 2012 are down to single digits. Whatever we didn’t accomplish in 2012 is probably not going to be achieved this year. Let’s face it, now that we know the world isn’t coming to an end and…
Ken
Your 2013 Strategy
What are three goals that, if achieved, are going to propel you or your business to success in 2013?
The Power of Three btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business It seems as though in many cases in life, three is the magic number. Three outs away from winning the game. A three-egg omelet for breakfast to start the day. Third time’s a charm. It seems that three is the prime number for goals as well. A number of years ago I attended a seminar on mentoring and management. The facilitator stated that when working with…
Nathan C
Onsite vs. Offsite SEO
What truly distinguishes them from each other.
Difference Between Onsite Vs Offsite SEO Explained knowempowernetwork.com
SEO techniques are broadly divided into two major categories: On Site and Off Site. But, one needs to understand that these two techniques are very dissimilar from one another. Let's briefly discuss these techniques.
Ken
Where is the control in your strategy?
Don't let short-term success drive you to failure.
Room for Four? btcsmallbusiness.com
By Kenneth C. Bator, BTC Small Business Last week in The Power of Three we discussed the optimum number of goals for a business or professional. As the title suggested, a trilogy seems to create the desired focus and motivation. There is almost always an exception to every rule or theory, however. This begs the question, is there room for four? As I often do during strategic planning, despite my…
