Brand Stories

Brand Stories

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Omar K.


The #VW #Beetle Story: A Lesson in Brand Persona Development

Managing Director & CSO at Sandstorm Digital FZE

Inspired by the VW Beetle story? Can you see how it relates to your brand? What are you doing to develop your brand’s persona? Share your thoughts, experience and tips....

The VW “Lemon” and “Think Small” ads are icons of the late 50s. Created by Bill Bernbach’s BBD ad agency, they revolutionized advertising copy and laid out the early foundations for brand storytelling through engaging narrative...

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  • November 6, 2012
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