Top Takeaways from the Adobe Omniture Summit 2011

About the Top Takeaways from the Adobe Omniture Summit 2011 Group

30% of all online marketing spend was represented in Salt Lake City on March 8-11, 2011 -- so whether you are an Adobe Omniture customer or not, there is lots of... more »
30% of all online marketing spend was represented in Salt Lake City on March 8-11, 2011 -- so whether you are an Adobe Omniture customer or not, there is lots of interesting information for online marketers. Needless to say, there was a lot of great networking, mindshare and content flying around the Grand America Hotel. Was there anything that you learned that really stuck with you? Were you disappointed by the content? Please share! « less

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Jason S.

Jason

One of the big themes was "Marketing is the new finance" -- would love to gain some insight into how people interpret that statement.

posted March 16, 2011

Peter D. 8 months ago • Edit • Peter likes this. »
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Jason S.

Jason

"When doing multivariate testing, optimize to the segment, not the average."

This advice came from Chad Sollis, online marketing director and "swiss army knife" for the Adobe Omniture business unit. His advice ...

posted March 17, 2011

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  • Created: March 16, 2011
  • Type: Professional Group
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