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Technology marketing portals in India regularly accessed by Indian technology scouts?
Wondering if there are any open-to-all technology marketing portals in India like Flintbox (www.flintbox.com) is a highly popular, free ...

Are you avoiding content marketing because your business is "boring" or too technical?
You might be operating in an obscure and technical niche. But that does not mean you can't go beyond traditional marketing and use new ...
The content marketing lie B2B marketers in “boring” niches keep falling for pixelsandclicks.net
My business is boring,; my customers don't read blogs or see videos about me. Also, I am heavily regulated. Google, in it's ebook about ZMOT proves you wrong.

Autoscale WordPress with ease using Amazon Cloud cloudblog.8kmiles.com
But using WordPress as a CMS solution, especially for high traffic sites has its fair share of challenges. How does it handle high traffic; does it scale well for large sites?

Solve that "no one watches our corporate YouTube videos" problem
Many companies have jumped on the video bus, but they are getting nowhere. Slick and expensive corporate videos have views in 20s and ...
Are your B2B videos unwatched? Maybe these tips from YouTube will help pixelsandclicks.net
YouTube has released the second version of their Creator Playbook that contains tips and and best practices for racking up views on your videos and increasing interaction.

Content marketing sometimes can be as simple as getting your organisation's domain knowledge out in front of the world
While research keeps on showing that traditional push marketing techniques are becoming less and less effective most companies still ...
Tap Your Organizational Knowledge to Produce Content business2community.com
The greatest challenge facing content marketers is the production of the content itself. The 2010...

Steve Jobs one of the greatest marketers of our times is no more amongst us. What do you think set Steve apart from the rest of the pack?
And made him what he is today - The Marketing Legend?

What's the best Marketing Scrum you've been to? AND What makes an regular Monday morning marketing scrum a GREAT scrum?
Preparation? Ideas? Participation? Results? What's the BEST marketing scrum you've been to? Why's it the best in your mind? Should a ...

Are you producing video content for marketing?
Looked at the YouTube viewership stats lately? B2B companies who are not making video an integral part of their content marketing ...
Pixels and Clicks bhaskars.net
B2B companies engaged in content marketing but not using platforms like YouTube are missing out on millions of eyeballs. Here is how Salesforce.com used video to increase it's profile.

Step aside Hello Moto - It's now GoogMoto! So what's Google's Motto behind this one?
So that's the question I am asking too - What business does Google have in getting hold of Motorola - aptly described as makers of ...


After firing CEO Carol Bartz, Yahoo board is open to selling the company. What other options do you think they could turn to?
Yahoo is no more just the tech company per say that they were a few years back. They are now a media, content, and communications ...

Why are we not using LinkedIn?
I could be wrong, but have you also noticed how we Indians almost never get involved with discussions on LinkedIn?
We have our own ...

What differentiates a technology marketer from a traditional marketer? Are they different or not? Do they require specific skills?
What according to you is a MUST HAVE quality that a technology marketer should possess?

What is the role of content marketing in the Indian B2B tech marketing landscape?
Content marketing is a rage in the West these days, with a lot of emphasis on collateral like blogs, whitepapers, case studies,client ...

Very provocative.
Would you agree with this? Especially in the Indian IT services Context? Please do read the comments from others on Dr. Brian's ...
I think the message at the management table (and at the board room) level needs to be this: "Marketing" is not just a department. "Marketing" is the what this organisation does - what it is based upon ("The business of...

The Click Rates just keep dropping !
Our click rates are decreasing. And its a trend I've seen with my clients too. What could be the reason (s)? What am I doing ...
