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Most Popular Discussions
Shatovisha
The audacity of hope economist.com
WHY is poverty so hard to escape? For entire societies, and at the level of the individual, this must be one of the most basic questions that development economists seek to answer.
Johannes
Refresh. Or Perish: What Doesn’t Kill You Will Make You Stronger added-value.com
Evolve or die. It’s a truism. But it has never been more true than right now. The world is changing faster than ever, and as the world changes the people in it change. And when people change, what they want from the things they...
Michael
If brands can appeal to an audience’s “head” (rational), “heart” (emotional) and “gut” (instinctual), any examples of work where...
Or is gut/instinctual just a more intense sub-set of heart/emotional?
Melanie Stern
Planning Director, Hispanic Market jobmagic.com
Duties and Responsibilities: * Serve as a lead member of the brand team. * Proactively identify and solve execution issues; involves manager and other departments as needed * Map industries, plot brand positioning's and articulate required strategies * Create and prepare strategic briefs and present to Client * Partner with Creative department * Develop knowledge of the Client's business, industry
Michael
Is digital just another set of media for connecting with your audience?
Read more about why I think “The medium is the message” is bull.
Debating Jon Steel’s video – part 7 brandmechanics.com
An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. Topic 7. “Is digital just...
Wm Travis
Research and Social Media: Why & How to do a Content Analysis accountplanningblog.com
Let's face it - we are all tired of the basic web metrics. Let's turn the social web around and use it for the purpose it was designed - to tell a story. In this article in my Research and Social Media series, I am going to be...
Traci
Seeking Contributing Writers for a new on-line publication focused on everything to do with success.
I am seeking Strategic Planning Consultants/Coaches/Executives to contribute articles for a new on-line publication that is focused on ...
forwardmetrics.com forwardmetrics.com
Michael
Debating Jon Steel's video - part 3 brandmechanics.com
An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. http://www.youtube...
Michael
Is taking a long vacation the best way for planners to stay connected with the real world?
Read more:
Debating Jon Steel’s video – part 5 brandmechanics.com
An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. Topic 5. “Planners should...
Leticia
Vinod
A very interesting link on Account Planning and what makes for good planners. Jon Steel himself!
WPP's planning guru and leader of the Group's Marketing Fellowship program, Jon Steel, recently recorded his views for a planning group in Latin America. In the video, he sets out his four guiding principles. While it's aimed...
Wm Travis
The line between stereotyping and basing the ad campaign on research- I want your thoughts.
I want to hear your stories. Have you ever been personally offended by a stereotyping ad? If you are a minority (ethnicity, race, LGBT, ...
The line between stereotyping and basing the ad campaign on research accountplanningblog.com
Advertisers have a moral obligation to do the least harm possible, but what about when the research shows that maybe some of these stereotypes have credit? Should we take the advice of Doctor Horrible and "destroy the status...
Wm Travis
The 6 types of account planners accountplanningblog.com
These are the types of account planners, as I see it. I wrote for both job seekers and employers alike. If you are a job seeker then it would be beneficial to look at the companies you are applying to to develop your strengths...
Vishal
What does a real-life CEO have in common with the central figures of a fictitious Mafia crime family in The Godfather? According to Justin Moore, CEO and founder of Axcient, plenty.
