About the Sticky Branding Group
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EPIC EDITING FAIL The sub-editing F*** Up Of The... wellthisiswhatithink.wordpress.com
Ok, it’s not an ad. But it’s very funny. No wonder there are traffic...
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How to think strategically slideshare.net
Please feel free to take a copy and distribute to your team.
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Use Your Strength's
When I would see those BlackBerry commercials highlighting features...
DealBook: Research in Motion, Struggling, Ponders a Dim Future -
How to Write an Advertising or Marketing Proposal 4bn.co.uk
Do you specialize in developing marketing plans for products? Or...
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ePS Contributes to Michigan's Turnaround
I wrote this article for my client, ePS, whose Tier One diversity...
e-Procurement Services Increases Minority Business Growth with Tier One Diversity Program -
Sound advice can come from many sources - consider the fundamentals... news.menshealth.com
Even if you haven’t been anywhere near a cap and gown in 20 years,...
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What’s in a name?
Mondalez International, the name choice for Kraft Food’s new global...
If you feed a finch fontina… -
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We all love a good moan...see the most moaned about ads! blogs.creativepool.co.uk
Kentucky Fried Chicken may well be an assault on the digestion and...
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Review: AMA Detroit Event: Trevor Tkach & Susan Wilcox Olson:...
These two are part of a marketing team that has to market The...
Review: AMA Detroit Event: Trevor Tkach & Susan Wilcox Olson:... -
Women: Why too many words may be hurting you cbsnews.com
CBS News: Women: Why too many words may be hurting you - Dr. Lois...
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I wonder if the brand will suffer at all locally because of this... adage.com
After ditching costly Super Bowl ads, General Motors is betting a...
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How to Market Your Online Business 4bn.co.uk
Have you ever wondered why small businesses fail at such high rate?...
Most Popular Discussions
Paul J
Jeremy
Are sales people being taught the right skills?
Most major sales training programs came to market in the 70's and 80's, and their principles were based on research studies on sales ...
Sales Training Programs Are Outdated stickybranding.com
Sales training programs are obsolete. They’re based on research from 40 years ago! Sales forces have to adapt for the post-Google era.
Vanessa
A 30-second pitch, or “ elevator pitch” is meant to keep you top of mind, not bog down listeners with pointless details. According to the National Sales Association, 80% of sales are made on or after the fifth contact. Yet when...
Al
Carolyn
Relationships – The Be All and End All of Business compukol.com
Online interactions are extremely important for your business and also extremely effective. Relationships are at the heart of the interactions and knowing how to leverage them successfully will bring your business’s success to the next level and beyond.
Jeremy
Are you making your customers' shortlist?
One of the great challenges of the information age is information overload. Your customers have too much information and too many ...
Making Your Customers’ Shortlist stickybranding.com
Before your customers enter the buying process they make a shortlist. They look at their options, they do a high level assessment, and decide who to evaluate further. Are you making your customers’ shortlist?
Al
Jeremy
When to fire a client?
Firing a bad client isn't that hard, but firing a mediocre client is. Do you make an effort to remove mediocre client relationships?
When To Fire A Client stickybranding.com
Firing clients is hard, but it’s essential for the growth of your business. Mediocre clients are the weeds in your garden, and they need to be pulled so you have a vibrant, healthy business.
Moti
The results of the poll in regards to including link to your LinkedIn Profile on your business card.
I placed this poll in 6 groups including this one. A total of 131 people voted with 81 yes (62%), 38 no (29%) and 12 undecided (9%). On ...
Darren
The difference between leads for B2B and B2C is pretty much basic for even the average business owner. However, it never hurts to make a quick review on some of the easily identifiable differences.Now the first difference is of...
Chris
Does your brand include this 1 essential thing? (Hint: It doesn't cost a lot, either!) - http://bit.ly/Kq1Leo
Does your brand scream "Thank you?" (Does it even say it at all?)
Does your brand include this 1 essential thing? (Hint: It doesn't... chriswechnermarketingideas.blogspot.com
Branding CAN be easy! Most of us realize that branding is so important, because branding is people's perception of us. Perception may not be reality, but a person's perception is his or her reality, and if we want that person's...
Jeffrey
Simple Marketing momentslater.blogspot.com
Why is most communication so complicated, unclear and confusing? I think it is a fear of simplicity. Marketers often forget a very basic fact that the consumer crave simple not complex. They don’t want choices that make...
Jeremy
What else can you do with your marketing content? How about monetize it?
Social media and digital marketing is driven by content. If you're not a content producer you're not making an impact online. But how ...
Monetize Your Marketing Content stickybranding.com
Monetize and sell your marketing content. Marketing isn’t just for lead generation and brand building anymore. It can become a revenue asset for your business.
Robert
Brand Story: Does Your Brand Tell A Story About Your Company? blog.adgiants.com
What is the purpose of the brand story and why should your company focus on reaching audiences through it? AdGiants discusses the importance of the brand story.
Owen
Getting a mouthful. The ten most complained-about ads of all time. « Creativepool Blog – Opinions and articles for the UK Creative Community blogs.creativepool.co.uk
Kentucky Fried Chicken may well be an assault on the digestion and troubling to the waistband, but it seems its advertising is also offensive to a cross section of the viewing public. The Advertising Standards Authority has...
Paulette
William
What’s in a name?
Mondalez International, the name choice for Kraft Food’s new global snack food company, has spurred hundreds of articles debating the ...
If you feed a finch fontina… thefinchpost.com
If you feed a Finch fontina, that will make us think about how much we like cheese. If we think about how much we like cheese, we’ll be reminded of one of life’s delectable treasures: Kraft Macaroni & Cheese. If...
