Brand Stories

Brand Stories

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Omar K.


Stakeholder Passion – Brand Story Alignment

Managing Director & CSO at Sandstorm Digital FZE

Is your brand story aligned with your stakeholders’ passions? Have you communicated why you do what you do rather than how you do it? Do all your stakeholders believe in and champion your message? What can brands do to inspire stakeholders to rally behind their story? Share your views…

A few weeks ago I had the pleasure of meeting  Mark Sampson, a brilliant corporate storyteller and brand strategist. We spent a few hours over a beer or two discussing new age brand communication, specifically brand storytelling.

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  • October 29, 2012
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