The social media world has proven that, though still a young and small community within a multitude of industries, we have the power to exact great change.

Social media has broken down walls and created conversations. IBM does product testing in Second Life. Old college classmates reunite on Facebook. Zappos does intra-office communication via Twitter. All great, paradigm shifting events.

But we believe something more is possible.

Something powerful that could help nonprofit organizations — organizations that struggle to keep their bottom line alive — get the support and recognition they need to help the families and individuals that depend on their efforts.

We want to use the tools that are helping businesses and companies grow to do something more than make a buck… we want them to make a difference.

Join with us in starting a movement that will bring individuals, startups, companies, corporations and the causes we value together to change the lives of those who need it most.

We’re starting with a single event to benefit a cause that is working to improve lives of families at risk. But that’s just the beginning. « less