The Social Media MBA Alumni

For those that are reading or have read the book 'The Social Media MBA' published by Wiley. Here you can connect with other social media professionals around the world;... more »

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Most Popular Discussions

Jessica Zoo

just started reading the book, very interesting indeed! What sort of time budget should an SME allow for in order to see a noticeable...

posted 12 days ago • 1 vote

Director should dedicate 1h per day
Hire freelancer for a few hours p/day
Employ someone part time
Hire an agency to do it for you

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Louise W. 4 days ago • Edit • HI Jessica, I agree with Simon, if you also logically plan it out the incentive can be greater to ensure the social media activity is met. ... »

Judit

Just started reading the book. First time I have come across with the position of Chief Listening Officer - good idea, but why not call...

posted 20 days ago

Simon Y. 18 days ago • Edit • Great answer Judit! Because to me it highlights an assumption that many businesspeople may have, which is that listening is "just" listening ... »

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Adam

Just started the book, hoping to gain some ideas for introducing social media into my workplace

posted 20 days ago

Simon Y. 20 days ago • Edit • Congrats on a good purchase Adam! (Although I'm slightly biased...) »

Alan

Hi everyone.

I am aiming to enter the Social Media environment as part of a career change from finance. This area has massive growth potential, and ...

posted 1 month ago

Dean S. 28 days ago • Edit • Hi Alan. I am sure the Bachelors will have a good 90% of the Masters learning if you sink your teeth in to it. Many OUA students have papers ... »

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Zaheer

Social Media Rule #1: Don’t Delete Negative Comments l Campaign Asia campaignasia.com

“Brands and agencies tend to skip developing a robust set of social media policies and processes. They also tend to delegate social media management to junior and inexperienced staff,” observed Burson-Marsteller Asia-Pacific's director and lead digital strategist for Greater China, Zaheer Nooruddin.

posted 6 months ago

Aoife O. 1 month ago • Edit • How can I acess the rest of this article? »

Tony

Introduction of myself and a request for advice

Hi all. I'm from Malaysia. I'm aspired to start up my own business to provide companies with outsourcing social media services. I seek ...

posted 2 months ago

Tony T. 1 month ago • Edit • Thanks, Corne & Simon, for your advice. Much appreciated. By the way, Simon, it's "Selamat pagi" =) ... »

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Amy

I've literally just started the book, but wanted to join and say hello :)

posted 2 months ago

Jeremy W. 1 month ago • Edit • Hi James - thanks for picking up a copy. Hope the book answers many of your questions and gives you a head start on all things social. »

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