It has happened to all of us. We say something and it gets misinterpreted. Some 30 years ago, we began to see this with email communication. And now we see it even more problematic with social medi...

Before you post an ad or notify your networks, take time to understand what a content strategist is and what kind your organization needs.

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professiona...

Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploa...

Do not just add people to your social networks for the sake of adding people and attempting to create perceived value by having a "large" audience.  Add people to your social networks that you want/need to build relationships with so they you BOTH will succeed.  Remember it is not about how many p

Last week our Management team at Likeable met over a retreat to craft our own marketing plan for 2012. As a social media agency, we work with clients on leveraging Facebook, Twitter, LinkedIn, YouTube, Foursquare, Instagram,...

Set your cover image. The new layout requires a single 851px by 315px cover image or photo at the top of the page. Promotional aspects are not allowed in your cover image: no mentions of specials, sales or prices, no contact...

What the Marketeer/Kapost team learned from some of today's most influential content marketing leaders at the Online Marketing Summit 2012.

My clients are just like yours: They want to Skype, email and text. But here's why you still need face time.

Facebook pages are changing. And that means your business strategy will need to change.In fact, Facebook has made many new changes...

In a large company these online marketing functions are broken out by individual roles. eMail Marketing Manager, Search Engine Marketing Specialist, Social Media Marketing Manager, Content Manager. In small businesses the roles are still required but often fall into one persons lap: the plain old Marketing Manger, or MarCom Manager. Without a full view and understanding of each component of online

Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries. What follows is an amazing list of social media tools you've likely never heard of—covering a wide range of categories: T

Hi, we're HATHWAY. As an interactive marketing agency born digital, we heighten brand experience through digital media.

Splash Media Co-Founder and Web Industry Veteran Brings Passion for Teaching, Marketing Expertise to New...

I have a shortlist of the most important books in my business education (I got an English degree, so I'm not from the business realm either. Sorry.) And since you have found your way here to my blog, changes are you open to learning more about social media and business practices. So this is for you...

While the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning...

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. a...