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How many of these 7 SEO problems for crawlers and people does your...
Do you think SEO should serve consumers or keywords?
Enterprise SEO should serve consumers, not keywords -
Revenue Attribution Demystified crowds2crowds.com
Why is revenue attribution so painful? Because it's complicated!...
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the roi of analytics enterpriseappstoday.com
A recent Nucleus Research study shows that, in contrast to most...
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How do you predict the "lifetime value" of a customer?
Hadoop and Big Data Apps: How can they help with eCommerce?
eCommerce Challenges that can be solved by Hadoop and Big Data Apps -
How to Build a Powerful Lead Scoring Schema blog.softwareadvice.com
In these videos, VisionEdge Marketing President Laura Patterson...
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Sales Enablement Gets Sirius – 3 Key Research Findings You Need to Know
I had the pleasure of attending SiriusDecisions Summit in Scottsdale...
Tom Pisello: The ROI Guy -
Are CFOs “large and in charge” of technology decision making? Gartner...
Quick on the heels of a similar study by SearchCIO and CFO Research...
Tom Pisello: The ROI Guy
Most Popular Discussions
Tom
Do Gartner's Latest IT Spending Forecasts Mean that IT Sales and Marketing Strategies Should Change?
As we enter the second quarter of 2012, Gartner reports that 8 out of 10 CEOs are concerned enough about the economic conditions to ...
Tom Pisello: The ROI Guy blog.alinean.com
As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first...
Laura
Integrating Social Media Still Challenges Marketers marketingprofs.com
Social Media - Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
Tom
Mary
8 Crazy Things IBM Scientists Have Learned Studying Twitter businessinsider.com
A team of IBM researchers spends their days sifting through Twitter. They use live streams of tweets to develop machines that are smarter than the typical computer, an area of study known as "machine learning." Using these...
Johnny
2012 Finalists stevieawards.com
The following nominations have been recognized as Finalists in the 6th annual Stevie Awards for Sales & Customer Service, as determined by the average scores of 93 preliminary judges in November 2011 - January 2012. All of them...
Joseph
"What is the ROI of your mother?" -Dennis Yu
Yup. It's complicated...don't let anyone tell you different.
Is Social Media ROI a Ridiculous Concept? socialmediatoday.com
According to Dennis Yu, CEO of Blitzmetrics, if you want to measure social media ROI, you have to measure impact across all channels.
Laura
Creating outcome and output based metrics for marketing
Richard Levey of Chief Marketer asked what's the difference. See if you think we're on the right track.
Marketers Must Focus On Outcome, Not Output, Metrics chiefmarketer.com
Not all metrics are good metrics. Merely because a brand is well " liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full of leads at a conference,...
Tom
Is there a Way to Improve Sales Tool Adoption?
In 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more ...
Tom Pisello: The ROI Guy blog.alinean.com
I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports...
Nicole
Marketing Destination: Online Community... How to Survive and Thrive marketingprofs.com
Customer Relationships - Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
Christian
Is it harder to Sell to a Salesperson or Market to a Marketer?
I find that Marketers are a tough group, with distinctive tastes and are usually not shy about providing thier "Feedback" .
The ...
Bruce
Sales People don't want leads!
I recently made this controversal statement and it seems to have resonated with many people. When I say that they don't want leads I ...
Terry
It's that time of year! Who's finished with their 2012 marketing budget?
It's hard to believe, but it's already time to lock-in on 2012 budgets. When looking at next year's budget, 3 big questions come up: 1) ...
Bruce
What is your plan to market to people after the deal has closed, won or lost?
Do you have a nurture plan for new customers that includes a feedback survey or a satisfaction survey? What about the deals that were ...
Richard
What do you find most effective when marketing a service?
In my experience, trying to market or sell a service (not a product) is like trying to market or sell an intangible, which makes it much ...
Robert E.
Who is your biggest business mentor?
Courtesy of the New York Times below is a link to a great article on a person who inspired Steve Jobs.
http://LP.swiftpage.com/LP/5N ...
Naylor
Tom
B2B Buyers: Is it really all about the Benjamins?
Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This ...
B2B Buyers: It's all about the Benjamins blog.alinean.com
This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the economic value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI...
