Excitement over unexpected in-store deals has diminished as discounted prices become an anticipated part of the consumer products shopping experience, according to the Deloitte/Harrison Group annual American Pantry Survey. For...

While grocers and CPG manufacturers are still figuring out how to navigate the post-recession economy, consumers are also trying to find the best ways to maximize their monthly spend. A new research report sponsored by MaxPoint...

Only 4% of print ads in the US contained 2-D mobile barcodes in 2011, but their use is growing, according to advertising tracking firm Competitrack. A February 2012 report by the company found that well-planned campaigns put...

Food will be an important part of the product mix when Target opens its first stores in Canada in March 2013, says the man heading up merchandising for the discounter’s Canadian arm. John Morioka told an audience at a Food and...

Study: For Retail, Social Media Doesn't Work - 02/04/2011

More moms use Facebook, social networks than average internet users

I’ll be off to Chicago for the majority of next week (October 17th — 20th) attending the 2011 Shopper Marketing Expo hosted by The Path to Purchase Institute at the Navy Pier conference facilities. There are nine individual seminar tracks including; Digital Path to Purchase, Fueling Creativity, Best Practices/​Big Picture, Shopper Insights 101,…

Catalina study finds that packaged goods can maximize revenue growth by maintaining loyalists to its brands.

Harvard Business Review recently devoted attention to two business trends reorienting the corporate world. One is the growing fascination for how to tap into social media to amplify brand marketing. The other is the rising...

Ad dollars pegged for shopper marketing as consumers change the way the shop, researching even everyday items online before heading to...

JACKSONVILLE, Fla. Supermarkets need to find ways to meet the shrinking budgets of young and old shoppers, singles and families, according to the latest iteration of Acosta Sales & Marketing's The Why Behind the Buy consumer...

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