Social Media New Zealand

Social Media New Zealand

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Anna

Share your blog here Manager's Choice

Marketing Manager at Shore City

Even if you don't have subscribe options (by RSS and/or email) on your blog, share a link to your company blog here for a traffic boost & link building to help your SEO.

Of course if you DO offer subscribe options then you can pick up some new subscribers at the same time.

To get us started, my company blog is: http://www.marketinggum.co.nz

I'll subscribe to all blogs added to this discussion :)

  • Comment (94)
  • January 11, 2012
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Comments

  • Kaleb F.

    Kaleb

    Kaleb F.

    Brand Strategist at Marque

    all done!

    www.marque.co.nz

  • Anna G.

    Anna

    Anna G.

    Marketing Manager at Shore City

    Thanks Kaleb, have subscribed :)

  • Christine L.

    Christine

    Christine L.

    Owner, Simply Budget Limited

    I have asked a quesiton regarding blogs on the twitter discussion - then I saw this... so its a website you have set up just for your blog?

  • Anna G.

    Anna

    Anna G.

    Marketing Manager at Shore City

    Yep, you got it, a blog is basically a type of website that includes articles in chronological order (newest first) and usually updated much more frequently than a website. Blogs typically allow people to leave comments (more engaging than most websites), and readers can share your articles socially via Facebook, Twitter etc (great for link-building, social proof, SEO etc). Being able to interact is why blogs are considered a social media channel. A website is rarely social and often static, with content going unchanged for months or even years.

    You might use your blog to answer FAQs, to upskill and educate customers and potential customers, to prequalify leads, to keep up engagement with customers between services and so on. Each article can then be used in Faceook updates, Tweets etc. Every time you answer a question by email or over the phone your answers are often great blog articles. If you write about the right topics using the right words then each article also helps you appear higher up in search results.

    Your blog can be integrated with your website or stand-alone, separate from your website. Kaleb's is integrated for example, ours is stand-alone.

    Which is best for you depends on a number of considerations including your website platform, budget, the keyword value of your domain for SEO etc. Integrated is often the first-choice but other considerations can prevent this.

    If you'd like to find out more, blog design and build is a service my company offers so feel free to get in touch with me privately.

    You can also set up a free blog yourself using Wordpress but be mindful that Wordpress gets the SEO value not you, so all your hard work can go to waste when you move to a professional blog solution (there's a reason it's free!) which is why so many companies invest in a blog on their own domain from the start.

    Some of the blogs we've designed and/or built recently so you can see how others are using theirs, include:

    http://www.movinghousetips.co.nz |
    http://www.sleepbetter.co.nz |
    http://www.improvestaff.co.nz |
    http://www.beaconhealthadvice.co.nz

    Hope that helps :) If you google 'what is a blog' you can find out lots more.

    PS: You might also like this article on the business benefits of blogging: http://www.marketinggum.com/11-business-benefits-of-blogging-%E2%80%A6-are-you-missing-out/

  • Kaleb F.

    Kaleb

    Kaleb F.

    Brand Strategist at Marque

    Nice answer Anna.

    Christine the advantage of having a blog is that you can set yourself up as a thought leader in your indsutry. This way before people decide to engage with you, your blog will help inform their decision. Your content needs to be informative and highly focused on what you offer.

    Due to it being an open forum, it gives people a chance to engage with you, ask questions, suggest alternatives - ultimately to get to know you.

    Because we can't be everywhere at once, a website and blog speaks for us when we are not in the room.

  • Nicole W.

    Nicole

    Nicole W.

    Marketing Manager for Mitsubishi Electric NZ

    Hi Anna, have subscribed to your blog now too. Some good examples of company blogs in your reply above also thanks.

    My blog is www.envycollection.blogpost.com - it's a personal blog that focuses on clever NZ advertising and marketing.

  • Anna G.

    Anna

    Anna G.

    Marketing Manager at Shore City

    Thanks Nicole, have subscribed to your blog, looking forward to having a read :)

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