Social Media is still a new and scary world to many people and companies. Its a relatively new tool to the marketing world which is, without doubt, changing the way we work and live. For small businesses, in particular, social...

While I am on the subject of Social CEOs (see my last post), I wanted to mention a study that was released by BRANDfog, a firm that helps executives...

A year ago I wrote an an article called "10 Reasons Why Your Business Should Not Be On LinkedIn". The inspiration for that article came from the fact that I was amazed that part of my day-to-day job involved convincing business owners, especially tho

Joe Pulizzi discusses seven content marketing myths that stand in the way of us selling our content marketing projects to the C-Level.

Social media and digital have evolved the way we conduct business relationships. Find out how to keep the pace.

A Guest Post by Shawn Hessinger As the experts and this blog often state, you’re only a stranger once. You’re a stranger up until the moment you extend your hand and introduce yourself. From there, you begin the process of...

May is PowerPoint abuse awareness month* and to kick it off, here’s the number one PowerPoint rule that can transform the way you present information to... This is an interesting idea from the Decker Blog for live presentations. I've never...

Whether you are looking for a job, more customers, or business alliances, LinkedIn can be an invaluable resource if you apply these 7 secrets. Snippet from article by Jeff Korhan LinkedIn is one of the greatest tools available for leveraging...

Congrats to our friend, Mark Schaefer, who was recently interviewed on CBS about his new book, Return On Influence: The Revolutionary...

Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.

10 ways you can improve your LinkedIn profile to do more social networking with other professionals. So many candidates looking for professional roles have average to mediocre LinkedIn profiles. This is one of the first places...

Are you ready for a booster shot in the arm to finding top talent? In delivering our brand new program on Social Recruiting to a Vistage Group, I was struck by how comfortable everyone was with social media, but had not yet started using these common sites and tools, like LinkedIn, for recruiting.

I really like the idea Mike Sansone wrote about on the Converstations Blog when he referred to amplifying your message by creating ripples in your marketing efforts. One of the best ways to create ripples is to blog. You'll be found and heard by your target audience, you'll gain free publicity by

I was reminded how important it is for your potential customers to view you as a trusted source of information in re-reading this blog article in my archive from the Reputation-to-Revenue Blog. Study after study has shown that a large percentage of buying decisions (both for products and services