Last week in our newsletter we mentioned that we would be announcing an upcoming webinar.  Well, wait no more....here it is! If your New Years resolution is to get a job in the sports industry in 2012, then make sure to join us for th

Sports Stadium sponsorship has changed dramatically over the last several years, and continues to evolve at a rapid pace. For example, sponsorship within sports venues used to consist almost exclusively of traditional signage...

This is a guest post by Henry de Con It’s common knowledge that sports sales is the easiest path to start your career in sports, but as you can probably assume its also the hardest task. Sales in any industry is a challenge, so...

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With new ad products, marketing on Twitter is more complicated than ever before. Here are a few tips on how to get started.

LinkedIn Viewed As Most Valuable Social Network -...

ust like a football coach has a playbook that guides the team play-by-play, I’m going to reveal some secrets from my own playbook that will help you vastly improve as a sports promotional writer.

Getting Media Coverage: 5 Things You Need to Know - AOL Small Business | A few media mentions can put you on the map and boost sales. How to craft a pitch, contact reporters and get coverage for your company.

FC Barcelona’s success both on and off the field speaks for itself. There are at least 5 important lessons that modern businesses can learn from the Catalan football (soccer) club.

In order to be successful, it’s not enough just to “be there” in social media. Setting up a Facebook profile, a Twitter handle, and a blog are great steps toward growth. But engaging your followers with valuable content is...

Generating ticket sales in the off...

Is your website not as high up on search engines as you would want it to be? Fix that with our SEO guide, full of practical tips.