To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base.

Considering a career in public relations—or already working in the industry—then you'd better possess these traits.

Vote on this LinkedIn Poll to see the results divided by age, seniority, and gender. Use Polls to leverage the collective wisdom of millions of business professionals on LinkedIn.

Problem: "I keep finding errors in my social media monitoring data and management is losing confidence in my reports. What should I do?" As the volume of data proliferates, I and others increasingly hear complaints about the...

From the journalistic to the how-to (and, of course, the list), here are headline styles you should adopt.

Committing these errors will sink the visibility of your release, which hurts your client, your company and, ultimately, you.

Wikipedia logo. (Image Credit: Mark Obstfeld/UPPA/Photoshot/Newscom) Wikipedia, when it began, was a grand exercise in democracy. The idea was for a giant online encyclopedia in which anyone could post information, and if there...

The author takes issue with the choice of narrators, use of mixed metaphors and more in his critique.

Is it possible to simultaneously admire the vibrancy and flexibility of the English language and grumble about shifts in meaning that deprive the language of some of its richness? I know it is, because I often do so. Because of...

It's time to spruce up your social media profiles if you want a better chance at nabbing a job this year.

Lady Gaga passed 20 million Twitter followers, breaking another Twitter record. On her current trajectory, Twitter Counter projects that it'll take her just over a year (379 days to be exact) to double that amount. Realize that...

It's a well-known fact that people are visual. They like things that attract their eyes, like color and images. So why do so many business bloggers forget this? Why are their sites filled with words and empty of color, photos...

I recently visited Orlando, Fla., to speak to the PRSA chapter about measurement. I have an uncomplicated, five-step approach. It might be helpful to you, especially if you have a small budget and no access to fancy dashboards....

In our overcommitted, busy lives, lack of time is a common lament. The time challenge is exacerbated by information overload and the speed with which digital technology continues to change. For social media rookies in particular, these challenges can be overwhelming. This post highlights certain immutable realities of the world in which we live and work and offers guidance for how to cope with the

If you want to write a piece that a news outlet can publish without much tinkering, you'd be wise to master these terms—and the rest of the journalists' bible.