LocalResponse monitors realtime content and allows marketers to automatically message Twitter users based on that content--a platform that was recently ...

On July 26, the Seattle Police Department used its @SeattlePD Twitter account to post fragments of dispatch calls between 6am and 6pm - and in the proce...

Finding the right voice on Facebook has been a work in progress for The Humane Society since creating their Facebook page in 2007. The organization has ...

How should a brand react during a social media crisis? There's no 'one' right answer, but repeatedly deleting Facebook comments from fans (and others) g...

ConAgra, along with their agency Ketchum, is the culprit in the latest self-inflicted PR blunder, breaking every basic rule of social media and blogger relations to create a public embarrassment for themselves. "Bloggers Decry...

Cadbury has taken interactive packaging a step further by incorporating an augmented reality game - using blippar, a new smartphone app - on its chocolate bars. According to Wired, it's the "World’s first official AR game...

After managing its social media presence from its Seattle headquarters, outdoor retailer REI has decided to try a different approach. This week REI is assigning Twitter handles and tweeting duties to local staff in the 53...

Mobile phones are still on the rise in the US, and mobile users are steadily consuming more and more media content. Social networking showed the greatest increase (46%) year-over-year among all mobile content categories,...

New data from comScore measures social networking's share of the total time that US web users spend online. Numbers have doubled since July 2007, when 8% of US internet users' time was spent on social networks. Now a whopping...

AOL and Nielsen Online released the "Content is the Fuel of the Social Web" report in April 2011, analyzing over 10,000 social media messages to explore how consumers share content online. The data offers marketers insight...

QR codes are starting to gain some serious attention as a newer form of mobile marketing. A survey from MGH reveals that 32% of smartphone users have used QR codes already, as reported by MarketingProfs. An impressive 70% of...

A recent Affluence Collaborative survey reveals that wealthy internet users connect with brands on different social networks than the general population, and also connect with brands for different reasons than the general...

Facebook reigns as the No. 1 online display ad publisher, according to comScore's data from the fourth quarter of 2010, which has Facebook accounting for just under 26% of all U.S. display ad impressions.

BrightRoll just released the data from a survey of 100 ad agency executives and media buyers on their spending patterns and sentiments toward online video advertising. Six in ten ad agency executives believe online video ads...

It's now legal for alcohol brands to buy ads on Twitter, and Jack Daniel's recently became the first alcoholic beverage to launch a promotion via Twitter, aiming to build buzz surrounding the launch of their new Tennessee Honey...