Boston Creative Professionals

Boston Creative Professionals

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Colleen

QR code expectations: If scanning a QR code simply links to information and does not offer a promotion, do you feel like your time has been wasted?

Sr. Graphic Designer at The Christian Science Publishing Society

Clients are asking for QR codes on their print ads to be a part of the trend, but there are no marketing efforts behind them. Support or discourage?

  • Comment (13)
  • March 2, 2012
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  • Bruce B.

    Bruce

    Bruce B.

    Marketing Consultant at Cisco

    Hi Colleen -

    My 2 cents:

    At a minimum, when someone scans a QR code they should:
    - expect to be sent to a "mobile-friendly" site,
    - where they can send or receive addtional info (tweet, "like", "follow" enter a contest, "join now", pledge $, sign a petition, etc.)
    - and do so VERY easily--with just a few clicks--from their phone or tablet.

    QR code users who fail to do these basics are both missing out, and potentially annoying the very same people they are trying to reach out to and convert.

    - Bruce

  • Ryan S.

    Ryan

    Ryan S.

    Pixel Pushin' Visual Designer with a Penchant for Email Campaigns, Logos, and Custom Graphics

    What companies SHOULD be focusing on is educating the public on what QR codes are and how to use them (you'd be surprised how many people don't know that you need a separate mobile app to 'read' them). Right now, the only people who DO scan QR codes are relatively tech-savvy and expect something more impressive than just being taken to the company's website.

    So yes, those of us who use QR codes do feel like our time has been wasted when the code does nothing useful for us. In addition, it reflects poorly on the company for mishandling such a potentially powerful marketing tool.

  • Colleen C.

    Colleen

    Colleen C.

    Sr. Graphic Designer at The Christian Science Publishing Society

    Great feedback, thank you!

  • Jennifer S.

    Jennifer

    Jennifer S.

    Creative Director @ Calliope Creative

    It's always a disappointment to find a QR code by a great product you like, get out your smart phone, open the app and just get forwarded to the web page. No promotion, no gimmes, no special info. What a waste! I find I don't even try anymore...

  • Sean T.

    Sean

    Sean T.

    President and Creative Director at Sean Tracey Associates

    Yes. They are failing miserably, as far as I'm concerned. See this excellent article to see why: http://www.imediaconnection.com/content/30267.asp

  • Colleen C.

    Colleen

    Colleen C.

    Sr. Graphic Designer at The Christian Science Publishing Society

    CueCat! Wired Magazine mailed one to my house back in 2000. The idea was lame back then, which is why I was surprised to see QR codes gain attention.

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