I wrote a short while ago about how there’s been a resurgence of interest in location marketing and why places are right to grasp the nettle now. I said I’d...

The Cultural Entrepreneurship Conference (CEC) is organized in the attractive city of Pori in Finland. The city of Pori was founded on the mouth of the Kokemäenjoki river in 1558. Traditionally Pori has been an industrial and...

Marketing professionals can change the world for better by promoting sustainable living practices, says Marc...

by Valentin Schipfer Building a city from scratch is not an easy task, but branding a city which still has to be built from scratch is even harder. Will the invented brand really accord to reality?...

1. Logos and slogans are not brands. They are merely marketing messages used to reinforce, support and strengthen your brand. They make up 2% of a brand, yet local politics give it 98% of the...

This is a presentation on the pros of having a business in Stockholm. And by the end of it, you'll feel like every Powerpoint presentation you made was just a big waste of time.

If you start your ad with your logo and tag line, who you are, where you are, or what it is you are trying to promote, your tactics are dead wrong. The problem? You haven’t told us WHY we should...

by Ares Kalandides Some months ago, I wrote a short article on my understanding of Integrated Place Branding. That was mostly driven by my own need to reflect on my daily work: what is it that I am doing? Many friends and students have commented since, arg

Even though Denmark is not a late bloomer in the green economy, the country now wants to strengthen its global reputation as a green nation. Acknowledging the harsh realities of growing global competition, Denmark back in 2005 established a Globalisation Council led by the Prime Minister that was to analyse the thr

by Ares Kalandides and Mihalis Kavaratzis Let’s face it: There are probably few countries in Europe right now with a worse image than Greece (we can’t really think of any that even come close). From what we hear, it is especially in Germany, the...

by Valentin Schipfer When my flat mate, an architect, came back from one of his field trips from Great Britain last week, he seemed kind of enlightened. Some minutes later his story has also infect...

Place Branding and Public Diplomacy's primary objective is to broaden the understanding of the nature, purposes and benefits of place branding and to demonstrate how place branding strategies are implemented in practice.

by Valentin Schipfer Together with die raumplaner  Inpolis will introduce a concept to continue the shopping street management for Potsdam’s historic city center and for Babelsberg. After hav...

Can you re-brand a country in the same way you might re-brand a packet of soap powder? Some in Mexico are hoping you can after the intensive media coverage of drug cartels, violence, murder and kidnappings in the country....