About the Phygital Marketing: Physical to Digital Engagement Group
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We Are Kyp
Integrating Offline and Online Activities clickz.com
What are the top priorities that brand managers have been tasked with to enhance their marketing programs?
Louis
Phygital: Bringing Digital to Life blog.limetreeonline.com
The word is phygital and the concept behind it is the combining of the physical and digital worlds.
Nat
Adrienne
The QR code experiment at the Harvard campus - Mobile Commerce Daily... mobilecommercedaily.com
Shwen
SXSH: Social Health Summit sxsh2011-esli.eventbrite.com
SXSH is a day-long international social health un-conference encompassing all aspects of healthcare. DATE: SEP 19th, 2011 TIME: 8am-5pm (likely followed by an evening reception) PLACE: The Hyatt at The Bellevue –...
We Are Kyp
Why engagement marketing is so important: "More e-mails are being delivered, fewer opened," from DMNews.
According to the Harte-Hanks Postfuture Index, overall delivery rates across all industry sectors increased two percentage points to 95% ...
Overall delivery rates across all industry sectors increased two percentage points to 95 in 2010, compared with 2009, according to the HarteHanks Postfuture Index. Unsubscribe rates decreased from 0.32 in 2009 to 0.19 in 2010,...
Adweek Spotlights New Brooklyn Advertising Agencies | Adweek adweek.com
When is an advertising agency not an advertising agency? What is a shop that makes ads, but isn’t principally interested in selling products? Actually, in addition to ads, it often makes documentaries, Web series, builds sites...
CROSSMEDIA TO - 3rd Wed of Every Month crossmediato-eslihdr.eventbrite.com
CROSSMEDIA TO WHEN: The 3rd Wednesday of every month WHERE: The Spoke Club – 600 King St. West, Toronto ON, M5V 1M3 Speakers for August 17th Event Ravin Shah and Tishan Mills, Co-Founders,TabbleDabble Guy Gal, CEO, BIZMEDIA...
We Are Kyp
QR codes were popularized more than five years ago in Japan and are now used globally as Physical World Hyperlinks. They act as a bridge...
The following article outlines:
-Places people see QR codes in their daily lives
-QR Code takeaways
-Potential QR uses
-Personalization ...
Gold Lasso Weekly Trends & Takeaways: Video Marketing on the Rise e.advisor.goldlasso.com
Melanie
Marketing to Shoppers at Every Touchpoint emarketer.com
Brands and retailers must target consumers pre-shop, in-store and post-shop
Adrienne
A recent study found that pharma product websites are effective at driving post-visitation action.
Pharmaceutical and healthcare market research company Manhattan Research recently released the ePharma Consumer® v10.0 study, which ...
We Are Kyp
American and Canadian marketers continue to shift their spending to digital channels http://bit.ly/fnBODY
DMA partnered with Ipsos Reid Marketing, a leading global market research company, and the Canadian Marketing Association (CMA) to ...
We Are Kyp
Are catalogs still relevant in a digital world?
An article via Luxury Daily makes a great case for keeping print around in a landscape that is rapidly adopting digital media.
The ...
Adrienne
What does "engagement" really mean? Engagement is emerging as a metric for marketers -- but what does the term really mean?
Most marketers use it to discuss quantifiable terms such as involvement and interaction, but fuzzier concepts such as intimacy and ...
Revisiting the meaning of "Engagement" blogs.forrester.com
We Are Kyp
76% of small businesses agree their ideal marketing mix includes a combination of physical and digital communications.
According to a new survey by Pitney Bowes, 76% of small businesses agree their ideal marketing mix includes a combination of physical ...
Social, Mobile and QR Codes Coming On Strong As SMB Marketing Mix With EMail -...
We Are Kyp
A DMNews roundtable discussion: Data integration a must for real-time marketing
Kyp's Director of Marketing, Steve Shapiro, joined DMNews' diverse group of database marketing executives for an editorial roundtable ...
To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies,...
Daniel
Ravin
TabbleDabble is presenting at CROSSMEDIATO this Wednesday, August 17th! If you're in Toronto, come check us out! $20 discount code...
TabbleDabble provides businesses with mobile interactive touch screen solutions for attracting and connecting with a target audience ...
CROSSMEDIA TORONTO 2011 | CROSSMEDIA TORONTO 2011 crossmediato.com
We Are Kyp
News from Kyp >> Physical to Digital engagement takes a major step forward myemail.constantcontact.com
Effectively bridging audiences from physical touch points to digital content is now easier than ever. Kyp is proud to share its latest marketing innovation, the Kyp pico webkey™. The ultra slim profile of this new engagement...
We Are Kyp
Best practices for bar code campaigns as posted by Laura Mariott, 9-21 Online Media Post
Mobile bar codes add to the mobile media mix an immediate call to action that allows instant consumer engagement with brands at the ...
