This eBook will show how nudge marketing can be applied practically to the social web and how an audience can be moved progressively toward a desired goal.

Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.

Pharma executives from across Europe have attended the PharmiWeb Solutions Digital Breakfast to hear from cross-industry experts on how to navigate digital marketing successfully. PharmiWeb Solutions, specialists in delivering...

It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience, let alone your company. IBM did just that in 1997 when it introduced the notion of e-business. Fourteen years later, it is doing it again with a concept they call social business. Given its prescience about e-business, a concept that radically transformed how companies buy and sell their products,

Wikipedia today introduced a program called QRPedia, a QR code creation service that lets users snap a picture of a QR code and be automatically directed to a linked mobile Wikipedia entry in whatever written language their...

How can pharma cross the Digital Chasm? Once upon a time, an HR Director in a large organisation was trying to place me in the pigeonholes of corporate life.  Jolly as one is when the focus is ...

Fonny Schenck, CEO of Across Health, discusses the adoption of digital in life sciences companies in the light of the 2011 Across Health digital survey resul...

While most digital marketers are making at least some preparations for the implementations of the EU's e-Privacy Directive, the vast majority see it as a negative step for the web.