TQM (The Quant Method) identifies the personality types of clients' prospects and customers. Not only does each personality type respond to a different marketing approach, but we find that when we communicate with them in the...

Heard at a recent political strategy workshop ... "Just because we've always done it this way doesn't mean it's not incredibly stupid!" Would you like to know how to alienate your audience and virtually guarantee a continued...

"People don't like to be sold but they love to buy." That’s the marketer’s challenge. People want to buy things to satisfy their desires and remove unpleasant aspects of their lives. They just don’t want to feel like they’re...

So what are these mystical super powers that precede the sales adage of features and benefits... Psychological Triggers.

One day in the early 1900s, a prominent American businessman named Claude C. Hopkins was approached by an old friend with an amazing new creation: a minty, frothy toothpaste named “Pepsodent” that, he promised, was going to be...

A new profiling technique doesn't just find content you might enjoy. It learns exactly what makes you tick—and buy.

Speaking PowerPoint by Bruce R. Gabrielle is one of the best books on slide presentations I have seen in a long time because it is full of practical suggestions, solidly supported by evidence, and clearly and compellingly written.

It’s very fashionable in a lot of business writing to focus on the importance of hiring only the most talented people you can find and then compensating and motivating them to do their thing. It sounds logical, but it’s built on the false premise of “natural” talent.[1] Why do so many

Putting the "I" Back In Integrity by Karen Keller Ph.D. Read more now.

The rumors of a mysterious 13th zodiac sign that abounded early this year reveal a powerful principle of persuasion.