If you’re already using LinkedIn to add to your list of business prospects, then chances are you’re ahead of the game. If not, now’s the time to get started.  LinkedIn is blowing up. You tell me a company or prospect that you...

Need inspiration. These simple tactics work for the author. They could help unblock your ideas, too.

With all the talk about the Facebook IPO, it’s easy to lose sight of the fundamentals. For social networks to succeed long term, they have to provide real value to advertisers and merchants. Image via CrunchBase That means ads or commerce that drive meaningful revenue. Just how do social networks Facebook and Pinterest [...]

People are talking about you in social media whether or not you’re listening. Your presence is not a requirement. But do you know what they’re saying? Good? Bad? Indifferent? The first step in crisis communications planning is...

Each time we’re in the midst of hashing out some new press materials for a client we get talking about boilerplates. Do reporters even read them? Somewhere in a press release, we have already stated what the company does—no...

Find out what to do when rumours are circulating online about your brand and no one is interested in hearing the truth.

Avoid the headache of those job boards and career sites—except, of course, for PR Daily ’s Job of the Day—and follow these guidelines instead.

With HP's announced layoffs of 27,000 workers, there will be a lot of explaining to do. Here are some tips to keep in mind when communicating a major change to your own team.

Whether you have been editing for years or are a newbie, the following tips can improve your skills. 1. Always double-space your documents. It makes reading and proofreading easier because you can write above and below the...

Judging from the response on Twitter and media blogs, journalists are wearing the dubious honor that newspaper reporter is the fifth-worst job in America like a badge of honor. That response doesn’t surprise me after spending a...

From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing. But does it really work? Brands and businesses are certainly making a stronger push than ever on...

Greg Smith, executive director at Goldman Sachs, resigned today and he wants the world to know that the environment at the Goliath investment firm is “now is as toxic and...

If a crisis strikes and your IT and/or Web team aren’t around, you—the communicator—will need these basic skills.